Bedtime Story Boutique Chocolate Packaging

Bedtime Story Boutique Chocolate Packaging
by Xi Yang

• Awarded April 15, 2024
• CLIENT: AMOVO
• 106

This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.