Dou Xiaojiu Package Design

Dou Xiaojiu Package Design
by Beijing Forestry University

• Awarded April 15, 2024
• CLIENT: Beijing Forestry University
• 999

Dou Xiaojiu's Story is a small bottle liquor brand developed for white-collar workers in China's first tier cities. As a cultural and creative liquor brand, it features the concept of cartoon and blind box, which tells the story of white collar workers through cartoons on the bottle body, resonating with consumers. Dou Xiaojiu has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.