Doritos Solid Black 2023 Food Packaging by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2024
Doritos Solid Black 2023 Food Packaging
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #159599The Design
About Doritos Solid Black 2023 Food Packaging
Doritos Solid Black 2023 is a limited edition food packaging design created for a snack brand initiative that supports Black innovators and changemakers. The annual series was expanded into a collaboration platform that highlights Black artists. The artwork was made by Mz. Icar, an anonymous interdisciplinary arts collective composed mainly of Black women. The artwork was then extended into a complete visual identity system, applying its palette and graphics to the packaging, an influencer kit and merchandise. The kit takes a pyramid shape inspired by the brand triangle.
The Recognition
About the A' Design Award
Doritos Solid Black 2023 Food Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Doritos Solid Black 2023 Food Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Doritos Solid Black 2023 Food Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Where to Get It
Award-Winning Snack and Beverage Innovation
We create iconic products that celebrate culture and drive positive change. Our portfolio of beloved brands combines bold flavors with purposeful design, bringing joy to billions of consumers worldwide while supporting diverse communities and innovators.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
- Inspiration
- We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.
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