Pepsi Big Football Event LTO Beverage Packaging

Pepsi Big Football Event LTO Beverage Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2024
• CLIENT: PepsiCo
• 139

Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an Arab country , with an unexpected Pepsi twist. The brand was not an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.