Pepsi Big Football Event LTO Beverage Packaging by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2024
Pepsi Big Football Event LTO Beverage Packaging
by PepsiCo Design and Innovation
Client: PepsiCo
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #159649The Design
About Pepsi Big Football Event LTO Beverage Packaging
Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.
The Recognition
About the Silver A' Design Award
Pepsi Big Football Event LTO Beverage Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Pepsi Big Football Event LTO Beverage Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Pepsi Big Football Event LTO Beverage Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Beverage Innovation
We create bold beverage experiences that celebrate culture and connect communities worldwide. Our award-winning design innovation brings unexpected twists to iconic brands, crafting limited editions and special releases that capture the excitement of global moments.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
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