The Maple 7 Canadian Rye Whisky

The Maple 7 Canadian Rye Whisky
by Tiago Russo

• Awarded April 15, 2024
• CLIENT: The Craft Irish Whiskey Co.
• 40

The Maple 7 brings together a design merger between the usual take on luxury and experiential elevation, joining and completing this unique experience with Canadian rye and maple, elements subtly translated into the bottle design, creating a bold, striking presence enhanced and completed by minimal details that elevate both bottle and packaging into a disruptive shaping that demarcates itself from the rest of the competition, and using the ribbed base as a disguised highly reflective section, capable of creating a deep optical illusion that elevates the whisky and all of its natural colours.