Silver Packaging Design · 2025
Qili Perfume
by Wang Houcai
- A' Design Award 2025 Silver Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Banwea Brand Design (Shanghai) Co., Ltd.
- Estimated Number of Design Views: 41,735
- Verification code 9E274494D4 · Verify this award
About Qili Perfume
Qili is an artistic fragrance brand that explores nature and the inner world. Its name, meaning 'all things coexist and all things are connected,' expresses the concept of harmonious symbiosis with nature. Integrating Eastern philosophy and modern aesthetics, the brand presents consumers with a fusion of senses and rationality through its profound design language. This not only gives Qili perfume a special appearance but also highlights the brand's infinite expression of fragrance in form.
Positioned within the contemporary discourse of luxury fragrance packaging, Houcai Wang's Qili Perfume represents a sophisticated meditation on the relationship between nature's raw sublimity and human refinement, employing visual language that elevates the vessel beyond mere container to symbolic artifact. The design demonstrates remarkable sensitivity to material dialogue, orchestrating a conversation between the warm luminosity of amber-toned glass, the pristine clarity of frosted crystal, and the organic warmth of the sculptural cap, each element contributing to a unified expression of precious containment. The staging against volcanic rock formations suggests geological timescales and elemental forces, positioning the fragrance as something distilled from nature's deepest processes, transformed through human artistry into concentrated essence. Technical accomplishment manifests in the bottle's compound construction, where the inner amber chamber appears suspended within the outer frosted vessel, creating visual depth and layered preciousness that rewards extended contemplation. The calligraphic characters adorning the lower portion connect the design to venerable traditions of Eastern aesthetic philosophy, where vessel and content achieve unified meaning through harmonious proportion and material sensitivity. The chromatic relationship between the golden fragrance and violet-blue atmosphere evokes associations with dawn or dusk, liminal moments when light transforms ordinary perception into heightened awareness. This work invites viewers to consider how contemporary luxury design might honor both natural heritage and human creativity, asking what vessels we create to contain our most precious and ephemeral pleasures.
Press Kit
- Unique Properties
- Qili is an artistic fragrance brand that explores nature and inner nature. The brand meansall things coexist and understand inside. expressing the concept of harmonious symbiosis with nature.
The design combines the circle representing sensibility and the square representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility. - Dimensions & Packaging
- bottle physical size:
42mm* 42mm* 110mm
Box size:
90mm*90mm*120mm - Tags
- Qili perfume, perfume, bottle design, packaging design, the sky is round and the earth is round, philosophy
- Production Technology
- The bottle cap is made of resin, the bottle body is made of glass, and the outer packaging is a touch-sensitive paper box. Considering the transportation process, we use honeycomb paper as the outermost layer for packaging, which can buffer transportation collisions. At the same time, these materials are very environmentally friendly and can be naturally recycled and degraded.
- Design Challenge
- The brand concept is to coexist harmoniously with nature. How to convey the connotation of oriental culture is the challenge and goal of the design. We draw inspiration from the philosophy of Round Sky and Square Earth unique to Eastern culture. The "circle" that represents sensibility is combined with the "square" that represents rationality. We consider reducing the use of plastics in the selection and use of materials, which helps reduce resource waste.and environmental pollution
- Project Duration
- The project starts in Shanghai on November 2, 2022, and the sales time is October 13, 2023
- Operation Flow
- Open the bottle cap and press the pump head to use
- Research
- We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery.
By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives qili perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form. - Inspiration
- The design inspiration comes from the Round Sky and Square Earth of oriental culturePhilosophy, it is the oldest philosophical thought in China. It comes from Zengzi's Da Dai Li Ji Zeng Zi Tian Yuan and represents the way of yin and yang. The combination of the two is the balance of yin and yang, hardness and softness, expressing the concept of harmonious symbiosis with nature. The specific geographical names, longitudes and latitudes on the box are our journey of natural discovery.
- Image Credits
- Image #1 :wang houcai, QíLI perfume,2024