Langjiu Estate San Pin Festival Liquor Packaging by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2025
Langjiu Estate San Pin Festival Liquor Packaging
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #162394The Design
About Langjiu Estate San Pin Festival Liquor Packaging
Langjiu Estate San Pin Festival is a packaging design for baijiu, a Chinese distilled spirit. The set holds two conceptual products, based on the themes of the day of the estate and the night of the estate. The outer box also works as a three-dimensional paper carving lamp, and illustrations of the estate scenery surround the lamp. When lit, the lamp recalls the night light show held at the estate. The packaging presents a miniature panoramic view of the estate, and it offers a commemorative object rather than a focus on the drink alone.
The Recognition
About the Silver A' Design Award
Langjiu Estate San Pin Festival Liquor Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Langjiu Estate San Pin Festival Liquor Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Langjiu Estate San Pin Festival Liquor Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Premium Packaging Design Services
We transform premium brands through innovative packaging design that elevates product perception and drives consumer engagement. Specializing in luxury spirits, tea, and tobacco packaging, we combine strategic brand thinking with award-winning creativity to deliver packaging solutions that tell your brand story.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
- Dimensions & Packaging
- Width 310mm x Depth 196mm x Height 241mm
- Tags
- the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
- Production Technology
- One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
- Design Challenge
- Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
- Research
- Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
- Inspiration
- The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
- Project Duration
- The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
- Operation Flow
- This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
- Team Members
- Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei
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