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Peyman Hashemi's Humv Liquids Plastic Container demonstrates a sophisticated compositional architecture grounded in geometric precision and volumetric drama, where three distinct vessels occupy a care
Peyman Hashemi's Liquids Plastic Container presents a commanding geometric composition rendered in a sophisticated palette dominated by golden-yellow hues ranging from pale citrine to deeper amber ton
Peyman Hashemi's Humv Liquids Plastic Container establishes its compositional authority through a carefully orchestrated bilateral symmetry, presenting two distinct container variants positioned in pr
Peyman Hashemi's Humv Liquids Plastic Container presents a sophisticated study in contemporary industrial design form language, with two distinct vessels occupying a neutral ground plane that amplifie
Peyman Hashemi's Humv Liquids Plastic Container presents a commanding geometric study executed in a restrained chromatic register dominated by deep charcoal blacks, cool neutral grays, and subtle refl

Queen Pack Design

Bronze Packaging Design · 2025

Humv Liquids Plastic Container

by Peyman Hashemi and Kayhan Turan

  • A' Design Award 2025 Bronze Winner in Packaging Design
  • Awarded April 15, 2025
  • CLIENT: Queen Pack Design
  • Estimated Number of Design Views: 11,851
  • Verification code 896DCEA936 · Verify this award
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About Humv Liquids Plastic Container

Humv is a next generation engine oil container designed for durability, efficiency, and sustainability. Inspired by military vehicles, it features reinforced grip zones for secure handling and a geometric shell for impact resistance. Made from 90 percent recycled high-density polyethylene, it reduces waste while maintaining strength. Finite element analysis enabled a 20 percent weight reduction, optimizing transport. The design withstands a 2.2 meter drop test and supports 131.4 kilograms at 50 degrees Celsius, ensuring reliability in extreme conditions.

Peyman Hashemi's Humv Liquids Plastic Container represents a thoughtful engagement with the enduring challenge of elevating utilitarian product design through geometric rigor, material sophistication, and chromatic strategy, positioning these liquid storage vessels within a broader contemporary discourse surrounding the aestheticization of everyday objects and the democratization of design excellence across all product categories, from luxury goods to functional necessities. The work demonstrates notable compositional intelligence in its three-vessel presentation, which functions simultaneously as product family documentation, scale comparison study, and chromatic variation exploration, allowing viewers to appreciate both the consistency of formal vocabulary across different capacities and the expressive potential unlocked through material and color differentiation. The geometric architecture governing each container reveals careful consideration of visual dynamism within rectangular constraints, where the chamfered cube form—a fundamental solid transformed through systematic edge beveling—achieves sculptural presence and optical complexity while maintaining the orthogonal clarity essential for efficient manufacturing, storage, and transportation, suggesting the designer's sophisticated navigation of aesthetic ambition and practical limitation. The ribbed corner articulations serve multiple functions concurrently, providing structural reinforcement that communicates durability and engineering thoughtfulness, creating visual rhythm and textural interest that activates otherwise monolithic surfaces, and establishing grip zones that suggest ergonomic consideration and user-centered design thinking, demonstrating how single formal gestures can satisfy aesthetic, structural, and functional imperatives simultaneously. The chromatic strategy deployed across the three vessels rewards extended contemplation, moving from the restrained industrial authority of metallic gray through the technical professionalism of slate blue to the unexpected visual joy of chartreuse yellow-green, a progression that suggests the designer's recognition that even prosaic product categories benefit from moments of chromatic delight and that color choices communicate brand personality, product differentiation, and emotional resonance beyond mere aesthetic preference. The transparent or translucent material specification for the yellow-green vessel introduces additional layers of visual interest and functional value, allowing users to monitor fluid levels and liquid condition while transforming the container into a luminous object that glows with internal warmth when contents are present, suggesting that transparency serves both utilitarian monitoring needs and aesthetic enchantment. The labeling strategy visible on the largest container demonstrates admirable restraint and hierarchical clarity, with the dominant zero numeral functioning as both measurement indicator and graphic icon, surrounded by typographic information organized to maximize legibility while respecting the container's formal architecture, never overwhelming the sculptural presence of the vessel itself but rather enhancing comprehension and usability through clear visual communication. The surface articulation throughout—the faceted planes, the ribbed corners, the chamfered edges—suggests the designer's appreciation for how light interacts with three-dimensional form, creating graduated tonal transitions, highlight ribbons, and shadow pockets that enliven surfaces and reward viewing from multiple angles, transforming static containers into dynamic objects that change character as lighting conditions shift or as viewers move around them in space. The scale relationships among the three vessels imply a modular design system capable of accommodating various volumetric requirements while maintaining formal coherence, an approach that serves both manufacturing efficiency through shared tooling and component standardization and brand recognition through consistent visual language across product ranges. The work invites reflection on broader questions surrounding the cultural status of industrial design and the potential for everyday functional objects to embody design excellence, aesthetic consideration, and visual delight typically reserved for luxury goods or art objects, suggesting that thoughtful formal design, material selection, and chromatic strategy can elevate any product category and enrich daily life through encounters with well-designed utilitarian objects that honor both practical necessity and human desire for beauty, order, and visual pleasure in the constructed environment.

Press Kit

Unique Properties
Humv is a tactically inspired oil container built for durability, functionality, and ergonomic precision. The reinforced geometric shell enhances impact resistance, while the armored grip system improves handling in industrial conditions. The embossed branding eliminates adhesive labels, increasing recyclability and longevity. Available in one, five, and twenty liters, Humv is designed for precision pouring and high-volume applications in rugged environments.
Dimensions & Packaging
Made from 90 percent recycled HDPE, Humv weighs 240 grams, 20 percent lighter than alternatives. Capacities: 1 liter, 5 liters, 20 liters. The 5-liter variant measures 237.95 mm wide, 98.63 mm deep, and 291.61 mm high. Passed a 2.2-meter drop test, exceeding industry standards. Withstands 131.4 kilograms at 50 degrees Celsius.
Tags
Military-grade packaging, industrial oil container, Humvee-inspired design, blow molding, tactical ergonomics, recycled HDPE, finite element analysis, armored grip system, sustainable packaging, high-performance engineering.
Production Technology
Humv is produced using advanced blow molding technology, allowing for optimized material usage and structural strength. Made from 90 percent recycled HDPE, the design reduces waste while maintaining mechanical integrity. Finite element analysis was applied to enhance impact resistance and reduce weight by 20 percent. The embossed branding method replaces labels, ensuring higher recyclability and streamlined manufacturing.
Design Challenge
Balancing military-grade strength with eco-conscious engineering was the core challenge. Reducing weight by 20 percent while preserving impact resistance required extensive finite element analysis simulations. Optimizing ergonomic handling while maintaining structural rigidity posed further design refinements. Replacing adhesive labels with embossed branding demanded precision molding adjustments, resulting in improved recyclability and streamlined production.
Project Duration
The Humv project began in March 2023 in Istanbul, Turkey, and was completed in February 2024. The development process involved structural engineering research, multiple prototypes, and field testing.
Operation Flow
The Humv container ensures precise pouring, secure handling, and efficient storage. Armored grip zones provide stability and slip resistance. Optimized weight reduces fatigue. The stackable form enhances space efficiency, while the durable design ensures long-term reliability in professional use.
Research
Humv was developed with a focus on sustainability, ergonomics, and resilience. Material analysis ensured the use of recycled HDPE. Finite element analysis optimized impact resistance. Ergonomic testing refined the grip, improving user comfort. Label elimination reduced waste by 20 percent, while grip performance increased by 30 percent and impact resistance by 15 percent. The result is a packaging solution that sets a new industry standard.
Inspiration
The Humv engine oil container is inspired by the reinforced exteriors and tactical design of the Humvee, a vehicle known for military-grade durability and extreme performance. Engineered to withstand harsh environments, Humv translates off-road adaptability and structural resilience into a highly functional oil container. Its bold, angular form, ergonomic grip, and reinforced shell reflect power, control, and industrial efficiency.
Image Credits
All Images are taken by Kayhan Turan
Patents
Copyrights belong to Peyman Hashemi, 2024.

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