Luna Alpina Packaging by Arman Auzhanov is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2025
Luna Alpina Packaging
Client: Eurasia Elite
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #163103The Design
About Luna Alpina Packaging
Arman Auzhanov, designer from Kazakhstan, created a complete vodka project for premium sector. He used images of Moon and Space as a clear semantic code based on modern technology materials. The positioning is based by two USP: emotional (vodka is produced in accordance with the phases of the Moon) and rational (it is cleaned using Moonstone filtration). The personal shaped bottle has debossing as lunar craters. For the label he used material with microcrystals making the dynamic image of the starry sky, and Lens Fresnel for the image of the Moon. Futuristic gift packaging completes the image.
The Recognition
About the Silver A' Design Award
Luna Alpina Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Luna Alpina Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Luna Alpina Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Premium Packaging Design Solutions
We create innovative packaging that elevates brands through strategic positioning and cutting-edge visual techniques. Our expertise spans luxury spirits, consumer goods, and premium products, combining unique structural design with advanced materials and production technologies. Winner of the prestigious A' Design Award, we transform your vision into shelf-stopping packaging.
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Grand Interview
Your innovative use of Fresnel lens technology in Luna Alpina Packaging creates a mesmerizing lunar effect – could you elaborate on how this unique visual element emerged during your creative process and its connection to the brand's celestial narrative?
Fresnel lenses turned out to be a very suitable technology. I was looking for a way to emphasize the visual element of the Moon - it is one of the main elements of the composition, and it is the idea of the product itself. I needed something that would highlight it even among the contrasting environment. And the volumetric effect created by the Fresnel lens was ideal. The Moon is multifaceted, we always see only one of its many parts - this is shown in the ornament at the bottom part. But the central element creates a complete and at the same time constantly changing image of the Moon: it shimmers, depending on the angle of the viewer's gaze.
The Luna Alpina Packaging seamlessly integrates both emotional and rational unique selling propositions through moonphase production and moonstone filtration – what inspired this dual approach to premium vodka positioning, and how did it influence your design decisions?
Balance is important in any project, because a person has two hemispheres in his head, and one is responsible for rationality and the other for emotions. Therefore, this approach is most justified in a highly competitive environment.
Your choice of microcrystal-embedded material for Luna Alpina Packaging creates a dynamic starry sky effect – could you share the journey of material exploration that led to this sophisticated solution for capturing the essence of space?
I like innovations because they allow the project to stand out from the environment. And since I keep my finger on the pulse of the latest technologies, I immediately realized that this material is ideally suited to the concept of a twinkling starry sky. Of course, this material is difficult to process, but the effect is worth it.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.
The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.
For the label we use a material making the starry sky image n dynamics, which supports the theme of space.
Futuristic gift packaging makes a mysterious image - Dimensions & Packaging
- Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm - Tags
- luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
- Production Technology
- We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.
The label is made of special material with a velvet effect, with millions of glittering crystals.
The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.
Futuristic gift packaging combines matte plastic and metal. - Design Challenge
- Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
- Research
- Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.
People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real. - Inspiration
- For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials. - Project Duration
- The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
- Operation Flow
- The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
- Patents
- Copyrights belong to Arman Auzhanov, 2021-2024
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