Easeye Brand and Packaging Design

Easeye Brand and Packaging Design
by BYHEALTH Co., Ltd.

• Awarded April 15, 2025
• CLIENT: Creative Department of BYHEALTH Co., Ltd.
• 25.362

Easeye is a packaging design for a children's eye nutrition supplement. Cute animal illustrations replace the look of traditional medicine packaging and reduce the resistance children feel toward drug-like products. The bright eyes of the animals draw attention and show the benefit of the product for eyesight. The letter e in the brand name is drawn as a large eye. The bottle cap is made with three-color injection molding. A 13 mm pull ring tears easily, and the crescent-shaped lid opens with one hand. The cap stays attached to the bottle to prevent loss.