Ken14 Beer Packaging
by China Resources Snow Breweries
- Awarded April 15, 2025
- CLIENT: CHINA RESOURCES SNOW BREWERIES
- 265
The packaging for Ken 14 contributes to a green product image through the use of the biobased material, environmentally friendly non woven fabric, and biodegradable renewable paper box. It also takes into account interactive experience, as well as cultural and emotional needs of consumers. By skillfully integrating the natural scene of barley fields in Hulunbuir with elements derived from Chinese old newspaper, the packaging offers consumers an unexpectedly pleasant visual and emotional experience.
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