Silver Packaging Design · 2025
Ken14 Beer Packaging
by China Resources Snow Breweries
- A' Design Award 2025 Silver Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 29,445
- Verification code 6A9DAE6D69 · Verify this award
About Ken14 Beer Packaging
Ken 14 is packaging created for a beer made from domestic barley. The design abstracts the natural scene of the barley fields of Hulunbuir, using white, green and golden colors to recall the growth of barley from seedling to maturity. The layout and text follow the style of old Chinese newspapers, which supports easy reading. The materials include a biobased leather alternative made from spent grain, a non woven fabric, a recyclable kraft paper bag and a biodegradable paper box, chosen to support environmental protection.
The comprehensive packaging system presented here embodies a thoughtful synthesis of contemporary design principles with deeply rooted agricultural traditions, creating a visual identity that speaks simultaneously to modernity and heritage. The design team appears to have drawn inspiration from the fundamental relationship between grain cultivation and brewing craft, evidenced by the delicate botanical illustrations that grace both the outer gift box and individual containers, rendering wheat and barley stalks with the precision of nineteenth-century scientific illustration yet within a distinctly contemporary graphic framework. The choice of a restrained earth-toned palette, dominated by warm cream and accented with verdant green, suggests an intentional evocation of pastoral landscapes where golden fields meet verdant growth under expansive skies. Technical execution demonstrates considerable sophistication in the coordination of multiple packaging formats, from the substantial gift box secured with humble natural twine, a material choice that introduces tactile authenticity and suggests handcrafted care, to the sleek aluminum containers whose metallic finishes catch light with refined elegance. The typographic treatment employs traditional character forms that honor calligraphic heritage while maintaining exceptional legibility, positioned within compositions that respect classical proportions and generous negative space. The kraft carrier bag extends the visual system into the realm of practical transport while maintaining design continuity through embossed elements that create subtle dimensional interest. This packaging ecosystem invites contemplation of how material choices communicate brand values, how color relationships establish emotional resonance, and how the interplay between tradition and innovation might serve as a broader metaphor for the preservation and evolution of cultural practices across generations.
Press Kit
- Unique Properties
- Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
- Dimensions & Packaging
- Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm - Tags
- Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
- Production Technology
- The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image. - Design Challenge
- The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
- Project Duration
- The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
- Operation Flow
- The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
- Research
- In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
- Inspiration
- Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Colors of Ken14 Beer Packaging
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