Source of Subtle Waves Liquor Packaging by Jie Zhang is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2025
Source of Subtle Waves Liquor Packaging
by Jie Zhang
Client: Jie Zhang
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #164524The Design
About Source of Subtle Waves Liquor Packaging
Source of Subtle Waves is a packaging design for Chinese Baijiu liquor. The waterdrop shaped bottle symbolizes the transformation of grain and water into Baijiu over time and refers to the long brewing process. The bottle is made of ceramic fired in Jingdezhen and combined with gold plated metal, creating a contrast between strength and gentleness. High temperature relief decals give the surface a three dimensional texture. The cap is inspired by ancient scholar headdresses. A wider midsection and narrower ends make the bottle easy to hold and pour.
The Recognition
About the Bronze A' Design Award
Source of Subtle Waves Liquor Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Source of Subtle Waves Liquor Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Source of Subtle Waves Liquor Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Premium Packaging Design Services
We create premium packaging designs that elevate brands through cultural storytelling and innovative aesthetics. Winner of the prestigious A' Design Award, we bring over a decade of experience in luxury liquor and cosmetics packaging, blending traditional elements with modern functionality for distinctive market presence.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
- Dimensions & Packaging
- product dimensions, 110 mm x 110 mm x 250 mm
- Tags
- Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
- Production Technology
- This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
- Design Challenge
- The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
- Research
- The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
- Inspiration
- This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
- Project Duration
- This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
- Operation Flow
- The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience. - Team Members
- Zhang Jie
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