Hong Lou Meng Dream Ten Packaging by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2025
Hong Lou Meng Dream Ten Packaging
by Chuan Zhang
Client: Chuan Zhang
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #164550The Design
About Hong Lou Meng Dream Ten Packaging
Hong Lou Meng Dream Ten is a luxury packaging design for baijiu, a traditional Chinese spirit. The bottle silhouette follows the roofline of the Grand View Garden, a setting from the classic novel Dream of the Red Chamber. Plantain leaf patterns are arranged around the bottle in layers, recalling folded skirts. The bottle is made of fine ceramic and finished with cloisonne enamel work, a traditional Chinese handicraft. Contrasting colours make the form visually clear. The shape supports easy handling and opening, and clear labelling presents the product information.
The Recognition
About the A' Design Award
Hong Lou Meng Dream Ten Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Hong Lou Meng Dream Ten Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Hong Lou Meng Dream Ten Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Where to Get It
Luxury Wine & Spirits Packaging Design
We specialize in creating exceptional packaging designs for premium wine and spirits brands. With over a decade of experience and recognition from the prestigious A' Design Award, we blend cultural heritage with modern aesthetics to craft packaging that elevates your brand and captivates discerning consumers.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
- Dimensions & Packaging
- 150*300*115mm
- Tags
- Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
- Production Technology
- In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
- Design Challenge
- The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
- Research
- This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
- Inspiration
- The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
- Project Duration
- Initiated in Chengdu in March 2024 and launched in China in September of the same year.
- Operation Flow
- User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
- Team Members
- Chuan Zhang
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