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Jeff Wu's Vegetable Cooking Oil Packaging presents four tetra-pak style cartons arranged in a carefully orchestrated horizontal sequence across a pristine white ground, establishing an immediate…

Vegetable Cooking Oil Packaging by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award in Packaging Design Competition Category.


IronPackaging· 2025

Vegetable Cooking Oil Packaging

by Jeff Wu

A' Design Award Winner in Packaging Category

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Verified Award Winner

Verify Award Status for #165336

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The Design

About Vegetable Cooking Oil Packaging

Vegetable Cooking Oil is a packaging design for edible vegetable oil. The container is a paper box made from low carbon and recyclable materials. The material keeps the oil fresh and helps protect product quality. The box is light and does not break easily, which reduces the load during transport. The square shape allows easy stacking during storage and transport. Green leaves and the product form an infinity symbol on the front. The product name area uses a clear layout so the information is easy to read.

The Recognition

About the A' Design Award

Vegetable Cooking Oil Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Vegetable Cooking Oil Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Vegetable Cooking Oil Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Where to Get It

Award-Winning Packaging Design for Food & Beverage Brands

We transform your products through innovative packaging design that balances sustainability with commercial success. With over 20 years creating solutions for leading FMCG brands, our internationally recognized team delivers packaging that stands out on shelves while meeting environmental goals. From concept to production-ready designs, we bring strategic thinking and creative excellence to every project.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
1. Packaging materials are low-carbon, environmentally friendly and recyclable.
2. New materials perform well in keeping food fresh, ensuring product quality to a greater extent.
3. Lightweight and unbreakable transportation characteristics: The material is light and reduces the transportation burden.
4. Packaging design for easy stacking: The square packaging shape makes it more convenient for storage and transportation.
5. Carton packaging is completely different from traditional oil bottles,
Dimensions & Packaging
Width 70mm x Depth 70mm x Height 230mm
Tags
Low carbon and environmentally friendly packaging, vegetable edible oil
Production Technology
Paper box
Design Challenge
The biggest challenge of this project is to choose suitable packaging materials and how to embody the concept of low-carbon and environmental protection from a design perspective.
Research
The project adopts the concept of low-carbon and environmental protection, so we started with the selection of packaging materials. Through experiments, we believe that this paper box form is very suitable for the project concept. The new paper box oil material has the following advantages:
Low carbon, environmentally friendly and recyclable; Superior preservation effect; Lightweight and non fragile transportation characteristics; Easy to stack packaging design; Through innovative design and materials, our vegetable edible oil packaging not only stands out visually, but also seeks novelty and change in functionality.
Inspiration
The packaging design is adopted, highlighting the concept of "lightness". The green leaves and products in the picture form an infinity symbol "♾", symbolizing the low-carbon and environmentally friendly concept of the product. The overall design is light and natural, the packaging itself is easy to carry and use, and the material can be recycled well. The product name area adopts a functional design language to make the information easy to identify.
Project Duration
The project started in July 2013, with a design cycle of one month. After completion, the finished product will be launched in September
Team Members
Creative Director: Jeff Wu . Juan ying Zheng
Graphic Design: qion Wu

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