Chinatown Rebranding Branding by Zifei Ding is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2025
Chinatown Rebranding Branding
by Zifei Ding
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #168659The Design
About Chinatown Rebranding Branding
Chinatown Rebranding is a visual identity and poster project created for the Chinatown district of Los Angeles, California. The new visual system represents the cultural heritage of the neighborhood. Design elements connect the historical significance of the old Chinatown with the modernity and revitalization of the new plaza. The graphics show the fusion of Chinese and American cultures and highlight the local identity. Each poster measures 24 by 36 inches. The project was completed in 2023 and follows research on the integration of Asian and North American cultures.
The Recognition
About the Bronze A' Design Award
Chinatown Rebranding Branding is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Chinatown Rebranding Branding is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Chinatown Rebranding Branding splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Strategic Brand Identity Design Services
We transform brands through award-winning visual communication design. Our expertise spans brand identity, cultural rebranding, and innovative product design. From Fortune 500s to cultural institutions, we create visual systems that bridge heritage with modernity.
Discuss Your ProjectBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. - Dimensions & Packaging
- 24*36inch
- Tags
- Poster
- Production Technology
- Poster and Rebranding
- Design Challenge
- Link culture and history of Chinese in North America
- Research
- Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
- Inspiration
- Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
- Project Duration
- 2023 ， CA，USA
- Operation Flow
- Graphic design, visual design
- Patents
- Zifei Ding
- Team Members
- Zifei Ding
- Image Credits
- Zifei Ding
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