Doritos x Empirical Nacho Cheese Spirit Influencer Kit by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2025
Doritos x Empirical Nacho Cheese Spirit Influencer Kit
by PepsiCo Design and Innovation
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #169155The Design
About Doritos x Empirical Nacho Cheese Spirit Influencer Kit
Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.
The Recognition
About the Silver A' Design Award
Doritos x Empirical Nacho Cheese Spirit Influencer Kit is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Doritos x Empirical Nacho Cheese Spirit Influencer Kit is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Doritos x Empirical Nacho Cheese Spirit Influencer Kit is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Innovative Food & Beverage Experiences
We transform iconic flavors into unexpected products that capture cultural moments. Our award-winning innovation team creates limited-edition collaborations, flavor extensions, and experiential packaging that push boundaries while celebrating the bold tastes consumers love.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.
The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more. - Inspiration
- In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.
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