Doritos x Empirical Nacho Cheese Spirit Influencer Kit

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Doritos x Empirical Nacho Cheese Spirit Influencer Kit
by PepsiCo Design and Innovation

Awarded April 15, 2025
CLIENT: PepsiCo Design and Innovation
1.264

In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese infused spirit. The limited release sold out in less than six hours. It has made its way into a variety of products: dips, popcorn, and more.

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Doritos x Empirical Nacho Cheese Spirit Influencer Kit

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Doritos x Empirical Nacho Cheese Spirit Influencer Kit

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Doritos x Empirical Nacho Cheese Spirit Influencer Kit

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Doritos x Empirical Nacho Cheese Spirit Influencer Kit

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Doritos x Empirical Nacho Cheese Spirit Influencer Kit

PepsiCo Design and Innovation

Designer of Doritos x Empirical Nacho Cheese Spirit Influencer Kit

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Doritos x Empirical Nacho Cheese Spirit Influencer Kit