Mountain Dew Hard Dew 2024 Beverage - Alcoholic

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Mountain Dew Hard Dew 2024 Beverage - Alcoholic
by PepsiCo Design and Innovation

  • Awarded April 15, 2025
  • CLIENT: PepsiCo Design and Innovation
  • 5.060
Channeling the iconic Mtn Dew energy, the designers set the sights on a new adult oriented avatar that could extend the attitude to Hard Dew. The lively U.S. design took inspiration from biker tattoos, a jumping off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready to drink alcoholic beverage. For passionate Dew drinkers with a taste for fun, designers redefined the meaning of Do the Dew by giving adults the chance to say hard yes to Hard Dew.

Channeling the iconic Mtn Dew energy, the designers set the sights on a new adult oriented avatar that could extend the attitude to Hard Dew. The lively U.S. design took inspiration from biker tattoos, a jumping off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready to drink alcoholic beverage. For passionate Dew drinkers with a taste for fun, designers redefined the meaning of Do the Dew by giving adults the chance to say hard yes to Hard Dew.

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Good  Design

Mountain Dew Hard Dew 2024 Beverage - Alcoholic

Good Design

Great Design by Shunji Yamanaka & fuRo

Mountain Dew Hard Dew 2024 Beverage - Alcoholic

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Mountain Dew Hard Dew 2024 Beverage - Alcoholic

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Mountain Dew Hard Dew 2024 Beverage - Alcoholic

CanguRo Mobility Robot Image

Mountain Dew Hard Dew 2024 Beverage - Alcoholic

Mountain Dew Hard Dew 2024 Beverage - Alcoholic

PepsiCo Design and Innovation

Designer of Mountain Dew Hard Dew 2024 Beverage - Alcoholic


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