Indian Absinthe Heritage Liqueur by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2025 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2025
Indian Absinthe Heritage Liqueur
Client: Brandsthan
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #169264The Design
About Indian Absinthe Heritage Liqueur
Indian Absinthe is a bold tribute to ancient elixirs and the craft of fine distillation. Rooted in tradition yet shrouded in mystery, it captivates with deep herbal complexity. Encased in an elegant emerald-green bottle, it embodies a rebellious spirit where timeless craft meets boundless imagination. Each sip reveals a symphony of botanicals, a fusion of flavors that lingers like a legend. Every pour evokes the essence of forgotten rituals and the thrill of discovery, inviting you to explore a world where heritage and innovation blend seamlessly.
The Recognition
About the Golden A' Design Award
Indian Absinthe Heritage Liqueur is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Indian Absinthe Heritage Liqueur is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Indian Absinthe Heritage Liqueur creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
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Grand Interview
Your innovative fusion of ancient distillation artistry with contemporary luxury in Indian Absinthe Heritage Liqueur has earned prestigious recognition - could you share the journey of conceptualizing this unique blend of tradition and modernity?
The journey of conceptualizing Indian Absinthe Heritage Liqueur began with deep admiration for India's rich history in botanical distillation, deeply rooted in Ayurvedic wisdom and royal craftsmanship. Inspired by these traditions, I embarked on extensive research into historical botanicals, royal alchemy methods, and classic recipes from royal archives. My vision was to create a luxury spirit that authentically honored India's heritage while seamlessly resonating with contemporary tastes. The challenge was achieving the delicate balance of tradition's authenticity and the refined aesthetics modern luxury demands, culminating in an innovative, timeless fusion appreciated globally.
The emerald-green bottle design of Indian Absinthe Heritage Liqueur features intricate elements like handmade textured paper and gold foiling - what inspired these specific material choices and how do they enhance the storytelling aspect of the brand?
The emerald-green color was specifically chosen to symbolize vitality and rejuvenation, reflecting India's lush botanical richness. The handmade textured paper invokes a tactile experience reminiscent of historical documents, bridging the sensory connection between past and present. Gold foiling was strategically integrated to signify luxury, elegance, and a nod to India's royal history. Together, these materials enrich the storytelling by offering consumers an immersive, authentic sensory journey, emphasizing the brand's heritage and luxury narrative.
How did your research into historical absinthe-making equipment and botanical engravings influence the final design decisions for Indian Absinthe Heritage Liqueur, particularly in achieving that delicate balance between vintage distillery aesthetics and premium perfume flask elegance?
My research into historical absinthe-making equipment and traditional botanical engravings deeply informed the final design. Studying vintage distillation tools provided insights that inspired the structural integrity and authenticity of the bottle, while detailed botanical engravings influenced its refined aesthetics, reminiscent of premium perfume flasks. This intentional synthesis allowed the design to elegantly balance vintage authenticity with contemporary sophistication, creating a uniquely appealing product that resonates both historically and aesthetically.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Maharani Mahansar Indian Absinthe Royal Treasure Edition is a bold spirit honoring fine distillation. Infused with exotic botanicals and the essence of wormwood, it offers rich, herbal complexity with captivating depth. Encased in a collectors edition bottle, it embodies mystery, tradition, and craftsmanship. A tribute to ancient elixirs, this premium absinthe intrigues the senses and ignites the imagination, making every sip unforgettable.
- Dimensions & Packaging
- The bottle size is 120 mm x 70 mm x 220 mm
- Tags
- Maharani Mahansar, Indian Absinthe, Rajasthan, Vintage, Heritage, Liqueur, Liquor, Royal, Rajputana
- Production Technology
- The bottle is specially designed for Indian Absinthe, reflecting its bold and enigmatic character. The label is crafted from handmade textured paper, adding a rich, organic feel to the design. The main branding features elegant embossing, enhanced with luxurious gold foiling for a striking visual appeal. A meticulously crafted debossed pattern adds depth and refinement, creating a tactile experience that elevates the overall presentation. These elements come together to embody the essence of tradition, craftsmanship, and sophistication.
- Design Challenge
- The challenge in designing Indian Absinthe Royal Treasure Edition lay in capturing the essence of ancient distillation while creating a rare, collectible aesthetic. Achieving the perfect balance between the vintage distillery pot inspiration and the refined look of a perfume flask required extensive research and meticulous craftsmanship. Externally, sourcing handmade textured paper, executing precise embossing, gold foiling, and debossed botanical patterns while maintaining production feasibility posed complexities. These challenges were met through iterative prototyping, collaboration with skilled artisans, and fine-tuning production techniques to ensure a seamless fusion of heritage, luxury, and authenticity.
- Research
- The design research for Indian Absinthe Royal Treasure Edition focused on merging ancient distillation artistry with a rare, collectible aesthetic. Inspired by vintage distillery pots, the bottle evokes the charm of an old-world elixir while resembling an exclusive perfume flask. The research involved studying historical absinthe-making equipment, botanical engravings, and classic glass craftsmanship through sketches, digital modeling, and material experimentation. Key insights emphasized the intricate balance between embossed branding, gold foiling, and a debossed botanical pattern, enhancing both visual richness and tactile appeal. This approach ensures a timeless yet luxurious presentation, celebrating tradition with a contemporary edge.
- Inspiration
- Indian Absinthe is a bold tribute to the mystique of ancient elixirs and the artistry of fine distillation. Infused with the essence of tradition and the intrigue of the unknown, it captivates with its deep, herbal complexity. Housed in an elegant emerald-green bottle, Indian Absinthe embodies a rebellious spirit, where time-honored craft meets untamed imagination. Every sip unveils a dance of botanicals, an alchemy of flavors that lingers like a legend.
- Project Duration
- The project started in November 2024 in Jaipur and finished in December 2024 In Jaipur
- Operation Flow
- The Indian Absinthe Royal Treasure Edition packaging seamlessly blends elegance with functionality. The bottle is sealed with a handcrafted wooden cork, adorned with an embossed metal seal, ensuring authenticity and a premium feel. The label’s embossed branding and debossed patterns enhance its tactile appeal, while the handmade textured paper exudes craftsmanship. Designed for a refined unboxing experience, every detail reflects the mystique and heritage of this extraordinary spirit, making each reveal as captivating as the drink itself.
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