Pepsi Electric 2024 Influencer Kit by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2025
Pepsi Electric 2024 Influencer Kit
by PepsiCo Design and Innovation
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #169606The Design
About Pepsi Electric 2024 Influencer Kit
Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch.
The Recognition
About the Golden A' Design Award
Pepsi Electric 2024 Influencer Kit is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Pepsi Electric 2024 Influencer Kit is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Pepsi Electric 2024 Influencer Kit creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Innovative Beverage Experiences and Limited Edition Collections
We craft bold beverage innovations that electrify taste experiences. From limited edition flavors to revolutionary packaging, our award-winning design team brings you unexpected refreshment moments. Discover our latest creations inspired by 125 years of refreshment innovation.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
- Inspiration
- To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.
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