Lays Deep Ridged Spicy Flavor Lto 2024 Food by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2025
Lays Deep Ridged Spicy Flavor Lto 2024 Food
by PepsiCo Design and Innovation
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #169613The Design
About Lays Deep Ridged Spicy Flavor Lto 2024 Food
Lay's Deep Ridged Spicy Flavor is a packaging design created for two limited edition snack flavors sold in China: Spicy Hot Strip and Spicy Stinky Tofu. The packaging was made to reach young consumers who look for a relaxed snacking break. Bold and energetic visuals state the spicy taste clearly. A playful mouth illustration sits at the center of the design. Dynamic food photography shows the two flavors at full strength. The result gives the limited edition range a lively and easily recognized identity.
The Recognition
About the Bronze A' Design Award
Lays Deep Ridged Spicy Flavor Lto 2024 Food is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Lays Deep Ridged Spicy Flavor Lto 2024 Food is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Lays Deep Ridged Spicy Flavor Lto 2024 Food splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Innovative Snack Solutions from PepsiCo
We create bold, culturally-inspired snack experiences that connect with consumers worldwide. Our award-winning design and innovation team develops products that capture local tastes while maintaining global quality standards, delivering memorable flavors and engaging packaging.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
- Inspiration
- We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.
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