Yumyum Visual Identity Rdesign by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2025
Yumyum Visual Identity Rdesign
by PepsiCo Design and Innovation
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #169618The Design
About Yumyum Visual Identity Rdesign
YumYum is a packaging design for sausage rolls sold in Nigeria. The design draws inspiration from the colorful and busy markets of the country. Bright colors are used across the pack, including an intense yellow for the logotype. Bold, oversized typography is applied to the slim package, so the name stays visible. A window in the packaging shows the snack inside. The packaging is intended for people who move quickly through the day and look for a simple food option.
The Recognition
About the A' Design Award
Yumyum Visual Identity Rdesign is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Yumyum Visual Identity Rdesign is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Yumyum Visual Identity Rdesign is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Where to Get It
Award-Winning Food and Beverage Innovation
We create beloved food and beverage brands that bring joy to billions worldwide. Our portfolio spans refreshing beverages to satisfying snacks, each designed with local tastes and global quality standards. Discover how our award-winning innovation shapes everyday moments.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement — perfect for spirited people always on the go. And when hunger strikes, YumYum sausage rolls offer a tasty solution.
- Inspiration
- Drawing inspiration from Nigeria’s electric environment, our design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out the slim packaging, which includes a window onto the appetizing snack itself.
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