Daity Fruity Ice Lolly by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2025
Daity Fruity Ice Lolly
Client: Zarrin Ghazal Co. - DAITY Ice cream
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #170509The Design
About Daity Fruity Ice Lolly
The design is created in a modern and vibrant pop-art style. The use of sharp, summer-inspired colors combined with large, legible typography is a key feature of this design, ensuring quick information delivery to the audience. The selected colors are based on the flavors of the products, creating visual appeal for children, a sense of fun for teenagers, and conveying quality and health for adults.
The Recognition
About the Bronze A' Design Award
Daity Fruity Ice Lolly is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Daity Fruity Ice Lolly is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Daity Fruity Ice Lolly splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Award-Winning Food Packaging Design Services
We specialize in creating vibrant, strategic packaging designs that capture attention and drive sales. With over 25 years of experience and multiple international awards, we bring fresh perspectives to food brands seeking standout shelf presence and emotional consumer connections.
Request QuoteInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The design is inspired by the vibrancy of summer, the freshness of natural fruits, and the dynamic appeal of bold typography. The main idea was to create an immediate visual connection with flavor, fun, and energy.
What has been your main focus in designing this work? Especially what did you want to achieve?
My main focus was to visually translate the taste and freshness of the product. I aimed to achieve a bold and memorable presence on store shelves that resonates with a younger audience.
What are your future plans for this award winning design?
The future plan is to expand this design series with new flavors and retain the same visual language for marketing campaigns and seasonal editions.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
- Dimensions & Packaging
- Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm - Tags
- Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
- Production Technology
- In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
- Design Challenge
- Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
- Research
- Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
- Inspiration
- The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
- Project Duration
- The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
- Operation Flow
- This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
- Image Credits
- Creator and design Mohsen Koofiani
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
