Whispers of Ink Fragrance Packaging by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2025
Whispers of Ink Fragrance Packaging
Client: Vitartissimi
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #170587The Design
About Whispers of Ink Fragrance Packaging
Whispers of Ink is a packaging design for a fragrance series that includes scented candles, travel incense sticks and plaster diffuser stones. The products are made with traditional Chinese heritage techniques. The packaging uses a magnolia book motif, with branches and leaves taken from magnolia trees in Jiangnan gardens. The flower shape is turned into an open book page. The candle container is hand drawn with fine lines and covered with a grass green glaze. Spot color printing and letterpress embossing are used.
The Recognition
About the Golden A' Design Award
Whispers of Ink Fragrance Packaging is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Whispers of Ink Fragrance Packaging is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Whispers of Ink Fragrance Packaging creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning Packaging Design Services
We blend traditional Chinese craftsmanship with modern aesthetics to create packaging that elevates your brand. Our expertise in cultural heritage techniques and contemporary design has earned international recognition. Let us craft distinctive packaging that tells your brand's unique story.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
- Dimensions & Packaging
- Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
- Tags
- Branding, Packaging, Aromatherapy
- Production Technology
- The Printing Technology we use the Spot Color Printing and Letterpress Embossing
- Design Challenge
- The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
- Research
- VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
- Inspiration
- The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
- Project Duration
- The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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