Yanghe Naked Bottle Liquor Baijiu Packaging
by Heijie He
- Awarded April 15, 2025
- CLIENT: Jiangsu Yanghe Distillery Co., Ltd
- 138.432
Yanghe Naked Bottle Liquor is a packaging design for baijiu, a Chinese distilled spirit. The crystal glass bottle joins a classic plum bottle shape with simple, modern lines. A goat-horn structure on the bottle refers to the traditional goat pattern of the brand. The butterfly label is kept and refined, with plain lines and a restrained color combination. The blue-green tone of the bottle stands out on retail shelves. The design aims to give plain bottle liquor a higher perceived value and a clear brand identity. The bottle measures 76 by 76 by 257 millimeters.
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