Moutai Dream Red Wine Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Moutai Dream Red Wine Packaging
by Heijie He

Awarded April 15, 2025
CLIENT: Moutai Industrial Design Center
938.955

Moutai Dream Red is a packaging design created for a Chinese liquor product. The package measures 137 by 137 by 360 millimeters and uses a cinnabar red inspired by Han dynasty lacquerware, combined with black for a premium look. An illustration shows the brand mascot raising a glass in celebration. The structure applies a hollowing technique, hot stamping and ultraviolet printing on renewable specialty paper. About 95 percent of the package is environmentally friendly and biodegradable. The design is intended for gifts, collection and banquet use.

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