Moutai Dream Red Wine Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Moutai Dream Red Wine Packaging
by Meijie He

  • Awarded April 15, 2025
  • CLIENT: Moutai Industrial Design Center
  • 1.037
The design is a masterpiece of craftsmanship, distinctly different from other wines. It embodies a unique aesthetic concept and cultural symbols that Moutai presents. It process begins by addressing issues related to brand recognition, product understanding, price perception, channel communication, and user experience. Building on these foundations, the creative design aims to convey the cultural essence of Moutai, the uniqueness of Dream Red, and the exclusivity of the Moutai intellectual property. This approach highlights the product's innovative, fashionable and high end qualities.

The design is a masterpiece of craftsmanship, distinctly different from other wines. It embodies a unique aesthetic concept and cultural symbols that Moutai presents. It process begins by addressing issues related to brand recognition, product understanding, price perception, channel communication, and user experience. Building on these foundations, the creative design aims to convey the cultural essence of Moutai, the uniqueness of Dream Red, and the exclusivity of the Moutai intellectual property. This approach highlights the product's innovative, fashionable and high end qualities.

Learn More
Good  Design

Moutai Dream Red Wine Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Moutai Dream Red Wine Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Moutai Dream Red Wine Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Moutai Dream Red Wine Packaging

CanguRo Mobility Robot Image

Moutai Dream Red Wine Packaging

Moutai Dream Red Wine Packaging

Meijie He

Designer of Moutai Dream Red Wine Packaging


Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Stay Updated with Latest Design News

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account