Iron Packaging Design · 2025
Every Perfect Day Tea Package Design
by Ying Han
- A' Design Award 2025 Iron Winner in Packaging Design
- Awarded April 15, 2025
- Estimated Number of Design Views: 12,834
- Verification code 2008E11FD1 · Verify this award
About Every Perfect Day Tea Package Design
This redesign of Bigelow Tea's packaging enhances both aesthetics and functionality. Bold typography highlights each tea's benefits, while dynamic gradients differentiate flavors within a cohesive system. Each tea comes in a triangular box, which interlocks into a striking hexagonal form, strengthening shelf presence and user engagement. This modular, interactive design elevates the tea experience, blending visual appeal with practical innovation.
Every Perfect Day Tea Package Design by Ying Han demonstrates a considered approach to contemporary packaging that positions tea consumption within evolving cultural frameworks surrounding wellness, mindfulness, and the aestheticization of daily ritual. The triangular prismatic form represents a departure from conventional cylindrical or rectangular tea packaging paradigms, suggesting both structural innovation and symbolic resonance with the geometric clarity characteristic of contemporary minimalist design movements. The decision to employ pure geometric volume as the foundational formal strategy creates immediate visual distinction within crowded retail environments while simultaneously communicating values of precision, clarity, and thoughtful reduction. The chromatic system, built upon gradient transitions within a deliberately limited palette of soft blues, corals, greens, and pinks against expansive white ground, achieves several simultaneous objectives including variant differentiation, shelf presence through cumulative chromatic impact, and alignment with contemporary color trends that favor desaturated, approachable hues over aggressive saturation. The vertical typographic orientation, while requiring rotational engagement from the viewer, establishes distinctive visual rhythm and suggests a willingness to prioritize aesthetic coherence over conventional readability hierarchies, trusting the strength of the overall formal system to carry communicative function. The generous deployment of white negative space reflects confidence in the design's ability to command attention through restraint rather than maximalism, a position consistent with premium positioning strategies that employ visual quietness as a marker of elevated status and discerning taste. The material choice of matte-finished substrate contributes tactile dimension that reinforces the overall aesthetic of approachable sophistication, the surface neither so glossy as to read as overtly commercial nor so rough as to suggest artisanal rusticity, but rather occupying a middle register that balances contemporary polish with organic warmth. The photographic presentation, employing controlled studio lighting and systematic yet casual arrangement, frames the packages as both discrete consumer objects and components of a larger aesthetic system, inviting viewers to consider not merely individual purchase but engagement with a complete design language and the lifestyle associations it embodies. The serial variation achieved through chromatic differentiation while maintaining absolute formal consistency demonstrates systematic design thinking applied to product line architecture, each variant maintaining clear family membership while establishing individual identity sufficient for flavor or blend differentiation. This balance between unity and variety represents sophisticated design strategy, acknowledging both the need for brand coherence and the consumer desire for choice and personalization. The overall design vocabulary situates itself within lineages of modernist reduction and geometric abstraction while filtering these historical precedents through contemporary sensibilities regarding color, materiality, and the integration of function and aesthetic expression. The work invites consideration of how packaging design participates in constructing narratives around consumption, transforming utilitarian containers into vehicles for aesthetic experience and cultural positioning, and how geometric clarity and chromatic restraint can serve as contemporary visual shorthand for quality, intention, and elevated everyday experience.
Press Kit
- Unique Properties
- This redesign of Bigelow Tea packaging enhances both aesthetics and functionality. Bold typography highlights each tea’s benefits, while dynamic gradients differentiate flavors within a cohesive system. Each tea comes in a triangular box, which interlocks into a striking hexagonal form, strengthening shelf presence and user engagement. This modular, interactive design elevates the tea experience, blending visual appeal with practical innovation.
- Dimensions & Packaging
- 88.9mm X 76.7mm x 88.9mm
- Tags
- Tea Package, typography, form, part as a whole, color.
- Production Technology
- The design process incorporated paper prototyping to refine structural integrity and user interaction. Multiple iterations of hand-cut and laser-cut prototypes tested the interlocking mechanism of the triangular boxes, ensuring seamless assembly into the hexagonal form. High-resolution photography documented the prototypes, capturing material textures, color accuracy, and spatial relationships. This visual analysis informed refinements in dieline precision, typography application, and final production feasibility.
- Design Challenge
- The greatest challenge was balancing individuality and unity within the packaging system. Ensuring each tea’s distinctiveness while maintaining a cohesive structure required extensive typographic and color research. Structurally, engineering the interlocking hexagonal form demanded precision in dieline development. Externally, production constraints influenced material choices, while market research on contemporary consumer preferences shaped design decisions to align with modern expectations.
- Project Duration
- This project started in April 2024 in the USA and finished in February 2025 in the USA.
- Operation Flow
- Each tea is housed in a uniquely designed triangular box, creating a strong individual presence while maintaining a unified system. The six triangular boxes are engineered to interlock seamlessly into a striking hexagonal form, reinforcing a sense of connection between flavors while enhancing both shelf presence and user experience. This innovative structural approach not only improves functionality and visual impact but also elevates the packaging into a modular, interactive design that invites engagement. By prioritizing both aesthetic appeal and practicality, this redesign redefines how consumers interact with and appreciate their tea selection.
- Research
- This project employed user-centered design research to enhance packaging functionality and appeal. The objective was to create a contemporary tea packaging system that emphasizes flavor differentiation and unity.
A mixed-method approach combined market analysis, visual studies, and prototyping. Data collection included consumer surveys, competitor analysis, and material testing. Research tools included digital design software, physical prototyping, and user feedback sessions. Participants consisted of tea consumers, retail experts, and packaging designers.
Results revealed that consumers value both clear functional labeling and aesthetically engaging designs. Insights showed that bold typography and a modular structure improve brand recognition and user interaction. The final interlocking hexagonal form not only enhances shelf appeal but also reinforces a sense of connection among the flavors.
This research informs modern packaging design by balancing visual storytelling with structural innovation. It has practical implications for businesses seeking to enhance consumer engagement, while also contributing to broader discussions in design about modularity, branding, and user experience. - Inspiration
- Inspired by Bigelow’s tea series, this project reimagines its packaging to emphasize the core ingredients that define each flavor. The redesign highlights the unique characteristics of each tea while maintaining a cohesive visual identity. Through abstract forms, ingredient-inspired patterns, and refined typography, the packaging will celebrate both individuality and unity. This project explores design and storytelling, using packaging to enhance the tea-drinking experience and deepen consumer connection to each blend.
- Image Credits
- Image Main Image: Photographer: Ying Han/Designer: Ying Han
Image #1: Photographer: Ying Han/Designer: Ying Han
Image #2: Photographer: Ying Han/Designer: Ying Han
Image #3: Photographer: Ying Han/Designer: Ying Han
Image #4: Photographer: Ying Han/Designer: Ying Han - Patents
- Copyright belong to Ying Han, 2025
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G0E3 ShopGrand Interview about Every Perfect Day Tea Package Design
The hexagonal interlocking system grew out of my initial intention to design the tea as a series rather than isolated products. Because Every Perfect Day includes multiple flavors, I wanted each tea package to function independently while also feeling like part of a larger, cohesive system.At the beginning, I imagined the collection as six individual units that could come together to form a whole—visually and structurally reflecting the idea of balance and daily rituals. This led me to explore simple geometric forms that could stand alone but also interlock seamlessly. Through sketching and physical mockups, I realized that triangular forms offered the most flexibility.As I continued experimenting, I discovered that six triangular packages naturally assemble into a hexagon. This moment became a breakthrough: the hexagon symbolized harmony, completeness, and repetition—concepts that aligned perfectly with the brand’s message of everyday wellness. Structurally, it also allowed the packaging to transform from a single-serving object into a shared, display-worthy centerpiece.This system reimagines tea packaging as something modular and interactive. Customers can purchase one flavor or collect multiple, and the packaging itself encourages engagement—stacking, arranging, and combining—rather than being immediately discarded. The form also guided the graphic design: typography and gradients were oriented to reinforce both the individuality of each flavor and the unity of the full set.Overall, the hexagonal structure emerged from a balance between conceptual intention and hands-on exploration. It reflects my approach to design: starting with a clear idea about user experience and meaning, then allowing form, structure, and typography to evolve together through iteration and discover
Because Every Perfect Day is a functional tea collection, my primary goal was to make its benefits immediately legible. I wanted users to understand what this tea does for them at first glance, even before reading the flavor details or ingredients. That intention directly informed my typographic hierarchy.The tea’s functional benefit—such as healthy digestion, antioxidants, relaxation, or sleep—became the first-level typographic hierarchy. I treated these phrases with bold scale, weight, and high contrast so they act as the entry point to the package. The flavor name supports that message, while secondary information—ingredients, weight, and brand details—lives in a quieter, side-positioned hierarchy that invites closer reading.The dynamic gradients work in parallel with the typography. They help differentiate flavors while also reinforcing emotional cues associated with each benefit—calm, energy, balance—without relying on imagery. This allowed the packaging to remain minimal, modern, and system-driven, while still feeling expressive and approachable.Overall, the typographic emphasis reflects my belief that typography is not just a visual element but a communication tool. By foregrounding function through type, the design supports quick decision-making, aligns with wellness-oriented consumer behavior, and reinforces the idea that each tea is designed to support a specific daily need.
Because this was a rebranding project, my research focused on how younger consumers interact with wellness brands today—especially in competitive retail environments. I found that this audience tends to prefer contemporary, minimal, and system-driven packaging that communicates value quickly rather than relying on illustrative or photographic imagery.Based on those insights, I intentionally removed all previous image-based visuals from the packaging. Instead, I used color and typography as the primary tools to express flavor and function. This decision made the system more modular and flexible, while also giving the packaging a cleaner, more modern shelf presence that stands out through clarity rather than visual noise.The modular structure and interactive hexagonal system further support this behavior. On the shelf, a single unit is bold and readable; when multiple units are displayed together, they create a visually striking, collectable form that encourages exploration and engagement. This aligns with market trends where consumers enjoy products that feel designed, intentional, and shareable, especially for lifestyle and wellness brands.Ultimately, the research led me to prioritize clarity, modularity, and interaction. By simplifying the visual language and focusing on benefits through typography and color, the design invites users to engage both cognitively—understanding the product quickly—and physically—through collecting, arranging, and displaying the packaging.
The precision of the triangular boxes came from treating the packaging as a modular system governed by a strict grid. From the earliest sketches, I approached both structure and typography as parts of the same system, ensuring that each unit could function independently while aligning perfectly when combined.During prototyping, I tested multiple paper mockups and scale variations to refine the triangle’s angles and edges, making sure the units could interlock cleanly without visual or structural gaps. At the same time, I developed a consistent grid system that controlled typographic placement across all faces of the package. This allowed the messaging to remain legible and aligned, whether the box was viewed alone or as part of the hexagonal assembly.Within this controlled framework, color became the key variable. Each flavor is differentiated through a distinct gradient, while the structure and typographic hierarchy remain constant. This balance between fixed rules and flexible elements helped the system stay both precise and expressive.Ultimately, the prototyping process was about iteration and restraint—using modular logic and grid discipline to achieve clarity, consistency, and a seamless interlocking mechanism that feels intentional rather than decorative.
My goal was to create a sensory-driven design system that communicates flavor without relying on literal imagery. Instead of illustrating ingredients directly, I used color as a primary signifier to represent each flavor, allowing users to recognize and differentiate teas intuitively.To reinforce that sensory experience, I introduced gradients as an abstract metaphor for the moment when a tea bag disperses in hot water. The soft transitions suggest aroma, diffusion, and warmth—capturing the feeling of the tea rather than a literal depiction of it. This approach keeps the visual language expressive while remaining minimal and contemporary.Brand cohesion is maintained through a consistent structural system: the same triangular form, grid-based typography, and hierarchy are applied across all flavors. Within that framework, color and gradient behavior act as controlled variables. This balance allows each flavor to feel distinct, while the collection as a whole reads clearly as one unified brand.Overall, the abstraction was intentional. By focusing on sensation rather than illustration, the design creates an emotional and experiential connection, while preserving clarity, consistency, and scalability across the entire product line.
The most challenging technical obstacles were rooted in translating a conceptual system into a physically functional object. Designing the dieline was a critical step—I had to carefully calculate angles, folds, and tolerances so the triangular units could lock together precisely to form a clean hexagon without gaps or structural weakness.Another major challenge was measurement and scale. I needed to accurately measure the tea bag itself, determine the optimal internal clearance, and then build outward to define the final package dimensions. Any small miscalculation affected not only usability but also how seamlessly the modules connected as a set. This required multiple rounds of prototyping and adjustment.Because the project functions as a series, I also had to solve a visual challenge: ensuring that each individual package feels balanced and comfortable on its own, while still contributing harmoniously to the larger hexagonal composition. Typography, grid alignment, and color placement all had to work at both scales—single unit and collective form—without feeling crowded or visually abrupt.Overall, the challenge was balancing engineering precision with visual coherence. Solving these problems strengthened my understanding of how structural design, measurement, and graphic systems must work together to create packaging that is both innovative and intuitive.
In the contemporary tea market, consumers expect packaging to communicate clearly, quickly, and with personality. Every Perfect Day responds to this shift by stripping the design down to what matters most—function, flavor, and feeling—while making the experience visually engaging.From a functional standpoint, the packaging uses a simplified visual hierarchy so key information can be understood at a glance. Bold typography and color-coded systems allow users to quickly identify benefits and flavors without needing to search through dense text. This reflects how modern consumers make decisions in fast-paced retail environments.Aesthetically, the design embraces minimalism with interest. By replacing imagery with abstract color and gradient systems, the packaging feels contemporary and refined, but not cold. The modular, interlocking structure adds an element of play and collectability, transforming the package from a disposable object into something users want to interact with and keep.Overall, the design balances clarity and curiosity—meeting the demand for efficiency while still offering a thoughtful, engaging visual experience that resonates with today’s younger, design-aware audience.
During user testing, one unexpected insight was that color often drove purchasing decisions more strongly than flavor descriptions. Many users said they were initially drawn to a tea based on the color they personally liked, even before reading the functional benefits.Another key finding was that some customers were motivated to buy multiple flavors—or even the full set—because the packaging worked as a cohesive collection. The interlocking system made the product feel collectible rather than purely consumable.These insights reinforced my decision to prioritize color as a primary variable and to design the packaging as a modular series. As a result, the final design supports both individual impulse purchases and set-based buying behavior, strengthening shelf appeal and user engagement.
Every Perfect Day Tea’s packaging balances sustainability and innovation by using a single-material, paper-based structure that relies on smart folding and geometry rather than extra components. The pentagonal form achieves strength through die-cut precision and interlocking planes, reducing material use and improving recyclability.Minimal ink coverage, clean typography, and the absence of plastic inserts or specialty finishes further lower environmental impact. At the same time, the sculptural form encourages reuse, extending the package’s life beyond single use. Overall, the design shows how structural intelligence—not added material—can drive both sustainability and visual impact.
Receiving the Iron A’ Design Award reinforced my belief that innovation in packaging doesn’t have to come from complexity, but from clarity, restraint, and purpose. This recognition validates an approach that prioritizes structural intelligence, sustainability, and emotional resonance over excess.Moving forward, it encourages me to continue designing packaging as a system—where form, material, function, and message work together to reduce waste while enhancing user experience. It also motivates me to push further in exploring how simple geometries and minimal materials can create meaningful, memorable interactions, especially in categories shaped by wellness, consumption, and everyday rituals.