Parsirang Egg Producer by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2025
Parsirang Egg Producer
Client: Parsirang Eggs
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #171319The Design
About Parsirang Egg Producer
In the design studio, the designer aimed to create packaging with a strong identity. They sketched a hen wearing a scarf to evoke a rural, fresh feel. Yellow symbolized egg yolks and morning warmth, while red added energy and authenticity. The typography was bold and clear, ensuring quick message delivery. After hours of refinement, the final design wasn't just packaging; it told a story of a countryside farm and fresh eggs, conveying trust and quality to customers.
The Recognition
About the Bronze A' Design Award
Parsirang Egg Producer is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Parsirang Egg Producer is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Parsirang Egg Producer splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Award-Winning Food Packaging Design Services
We bring over 25 years of expertise creating packaging that tells your brand's story. Our hand-crafted designs blend tradition with innovation, helping food brands connect emotionally with customers. From concept to production-ready designs, we transform your products into shelf standouts that build trust and loyalty.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The main idea behind the design was to create a playful, farm-fresh visual identity that communicates trust, quality, and tradition. The illustration of the hen with a human-like character adds a storytelling element inspired by folk art and rural culture.
What has been your main focus in designing this work? Especially what did you want to achieve?
My focus was to create an emotionally engaging packaging that stands out on the shelf while clearly communicating the product type and quality. I wanted consumers to feel a sense of nostalgia, warmth, and confidence in the product.
What are your future plans for this award winning design?
I plan to expand the visual identity into a full product line, including larger and smaller pack formats, and potentially license the character design for merchandising or promotional purposes.
Grand Interview
Your innovative approach to combining traditional rural imagery with modern packaging design in Parsirang Egg Producer has earned recognition with a Bronze A' Design Award - could you walk us through the creative journey that led to the hand-drawn hen wearing a headscarf as the central design element?
The hand-drawn hen in a headscarf was inspired by rural life and traditional poultry farming. I aimed to evoke trust, nostalgia, and natural quality by humanizing the hen as a caring figure. Using ink and watercolor added warmth and authenticity. The design connects emotionally, standing out with a handcrafted feel while reflecting the brand’s values—freshness, purity, and a deep cultural bond.
The warm color palette of Parsirang Egg Producer, particularly the use of yellow symbolizing egg yolks and morning warmth, creates a powerful emotional connection - what inspired your specific color choices and how do they reflect the brand's commitment to freshness and authenticity?
The color choices were rooted in emotional symbolism and product essence. Yellow reflects egg yolks, sunlight, and freshness—evoking morning warmth. Red adds energy and tradition, while white symbolizes purity. Together, they reinforce the brand’s rural authenticity, natural origin, and promise of freshness, creating an emotional, sensory link with customers that feels both familiar and genuine.
In developing Parsirang Egg Producer's sustainable cellulose packaging, how did you balance the technical requirements of egg protection with your artistic vision of creating a nostalgic, handcrafted aesthetic?
I chose cellulose for its strength and eco-friendliness, ensuring eggs stay protected. To balance function with emotion, I paired this with hand-drawn illustrations and watercolor textures. The structure met technical needs, while the visuals delivered warmth and nostalgia—blending practicality with a handcrafted, authentic feel that sets the brand apart.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
- Dimensions & Packaging
- Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm - Tags
- Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
- Production Technology
- Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design. - Design Challenge
- The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
- Research
- This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
- Inspiration
- The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
- Project Duration
- The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
- Operation Flow
- This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
- Image Credits
- Creator, Illustration and Design: Mohsen Koofiani
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