24 Solar Terms And Gods Graphic Design by Zhejiang Firstdot is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2025
24 Solar Terms And Gods Graphic Design
Client: Nanji E-Commerce Co., Ltd.
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #172276The Design
About 24 Solar Terms And Gods Graphic Design
24 Solar Terms and Gods is an illustration series that pairs each of the 24 Chinese solar terms with a traditional deity. The artworks draw on mythological figures from ancient Chinese classics and on petroglyph forms, using fine detail and a red and black palette. Each illustration measures 594 by 420 millimetres and is prepared for both print and digital display. A QR code in the lower right corner of each illustration links to a website with solar term explanations, deity stories and agricultural knowledge.
The Recognition
About the Silver A' Design Award
24 Solar Terms And Gods Graphic Design is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. 24 Solar Terms And Gods Graphic Design is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. 24 Solar Terms And Gods Graphic Design is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This illustration series centers on 24 solar terms, artfully reinterpreting their associated deities through modern design. The artworks reveal natural and cultural essence, merging tradition with modernity to revitalize ancient Chinese seasonal heritage in fresh visual forms. Meticulously crafted with intricate details and harmonious color palettes, this series cultivates an atmosphere that balances mystical allure and modern elegance.
- Dimensions & Packaging
- 594mm × 420mm
- Tags
- Illustration Design, 24 Solar Terms and Traditional Deities, Petroglyph form, Modern Design, Website Interaction Design
- Production Technology
- The illustrations take inspiration from the petroglyph form, balancing meticulous detail with vivid hues to recreate Stone Age authenticity, effectively enhancing mythological immersion. Designed for adaptability across different media, they also ensure the optimal visual impact across both printed materials and digital displays while maintaining artistic coherence.
- Design Challenge
- The core challenge lies in artistically integrating 24 solar terms with deity imagery through modern design. These divine figures are hybrids of human, animal and mythological traits, embodying both natural charm and cultural identity. A striking red and black palette creates mystical and modern aesthetics, while the QR codes bridge physical and digital realms, enabling intuitive interaction and facilitating easy exploration of traditional culture.
- Research
- As a traditional festival system, the 24 solar terms reflect celestial patterns and natural cycles. Ancient Chinese relied on this calendar to guide activities, forming a cultural cornerstone of classical folk traditions. This illustration series reimagines traditional deities associated with 24 solar terms through modern design. By reinforcing their cultural connections, this series fosters both cultural accessibility and heritage transmission.
- Inspiration
- Drawing inspiration from mythological figures in ancient Chinese classics like Classic of Mountains and Seas, this series transforms folkloric imagery brimming with fantasy and mystique into contemporary art. The designer conducted profound research to extract essential cultural elements, then innovatively reinterpreted them through the lens of 24 solar terms. The resulting works preserve traditional charm while breathing modern vitality into each character.
- Project Duration
- The design and development of this project started in China, in 2021.
- Operation Flow
- To facilitate cultural exploration of 24 solar terms and traditional deities, each illustration features a QR code at the lower right corner. By scanning the code, viewers can access a dedicated website featuring rich content, including detailed solar term explanations, deity stories, and agricultural wisdom. All presented through vivid images and text, this interactive approach makes traditional cultural discovery both accessible and enjoyable.
- Team Members
- Qiaoling Xu
Miaomiao Qiu
Haokai Tang
Xiaofan Xu
Huijiao Jin
Weiwei Lou
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