Jinzhongzi Baijiu Packaging by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2026
Jinzhongzi Baijiu Packaging
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #173074The Design
About Jinzhongzi Baijiu Packaging
Jinzhongzi is a packaging design for a premium baijiu produced in Anhui Province, China. The spirit is presented in a crystal glass bottle whose lower part is wrapped in woven bamboo strips and finished with a spray-painted coating. The bamboo weave refers to the traditional storage method of the brand, in which bamboo strips are woven around specially treated jars used for aging the liquor. The bottle measures 145 by 115 by 275 millimeters. The woven detail adds a tactile quality to the package and supports the identity of the brand.
The Recognition
About the A' Design Award
Jinzhongzi Baijiu Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Jinzhongzi Baijiu Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Jinzhongzi Baijiu Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
- Dimensions & Packaging
- 145mm*115mm*275mm
- Tags
- Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
- Production Technology
- This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
- Design Challenge
- The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
- Research
- Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
- Inspiration
- The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
- Team Members
- Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan
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