Guojiao 1573 Baijiu Packaging by Wen Liu is a highly esteemed winner of the very prestigious 2026 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2026
Guojiao 1573 Baijiu Packaging
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #173415The Design
About Guojiao 1573 Baijiu Packaging
Guojiao 1573 is a limited-edition packaging design for a premium Chinese baijiu. The design draws on the loong, an auspicious figure in Chinese culture. Three-dimensional sculpting presents the loong across both the bottle and the outer packaging, and parts of the figure stay concealed within the forms. The bottle is made with an ancient kiln-fired ceramic technique and is shaped by hand. The package measures 205 by 170 by 295 millimetres. The calm and refined form invites the consumer to explore and open the package.
The Recognition
About the Silver A' Design Award
Guojiao 1573 Baijiu Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Guojiao 1573 Baijiu Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Guojiao 1573 Baijiu Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
- Dimensions & Packaging
- 205mm*170mm*H295mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
- Design Challenge
- As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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