Mags Skin Deodorant Brand by Gamze Binici is a highly esteemed winner of the very prestigious 2026 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2026
Mags Skin Deodorant Brand
by Gamze Binici
Client: Gamze Binici
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #174274The Design
About Mags Skin Deodorant Brand
Mags Skin is a brand identity and packaging project developed for a natural deodorant designed specifically for sensitive skin. The brand is built around magnesium as its elemental foundation, symbolized through a circular, atom inspired mark. A dual layer box design separates brand presence from detailed product information, guiding users through a clear, trust focused unboxing experience. The spray bottle extends this approach with a refined, ergonomic form and a textured finish that enhances its premium feel.
The Recognition
About the Bronze A' Design Award
Mags Skin Deodorant Brand is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Mags Skin Deodorant Brand is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Mags Skin Deodorant Brand splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main principle behind the design for Mags Skin was to create a sense of trust through clarity and scientific grounding. The inspiration came from magnesium itself, both as the active ingredient and as a symbolic reference to balance, purity, and essential function within the body. This led to a visual system that feels clinical yet soft, combining scientific precision with a calm, wellness-oriented aesthetic.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus was to communicate efficacy and safety for sensitive skin while maintaining a refined, minimalist identity. I wanted to achieve a brand system that feels both scientifically credible and emotionally reassuring, helping the user immediately associate the product with purity, gentleness, and reliability.
What are your future plans for this award winning design?
The future development would involve supporting the brand as it expands its product range, ensuring visual consistency across all new touchpoints. The focus would be on evolving the identity system in a scalable way so it can adapt to new products while maintaining a coherent and recognizable brand language. The goal is to continue strengthening the connection with the audience through a unified and consistent visual experience across future applications.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
- Dimensions & Packaging
- 37 x 37 x 138 mm box dimension
- Tags
- skincare, deodorant, body care, packaging, brand identity, wellness, personal care
- Production Technology
- The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
- Design Challenge
- It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
- Research
- Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
- Inspiration
- The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
- Project Duration
- The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
- Operation Flow
- The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
- Patents
- Copyrights belong to Gamze Binici.
- Image Credits
- Gamze Binici
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