A Moment of Joy Liquor Packaging by Weijun Xu is a highly esteemed winner of the very prestigious 2026 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2026
A Moment of Joy Liquor Packaging
by Weijun Xu
Client: Weijun Xu
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #175695The Design
About A Moment of Joy Liquor Packaging
A Moment of Joy is a liquor packaging design inspired by the plum blossom, a symbol of resilience and subtlety. The bottle is made of transparent glass, formed by a high-temperature one-piece molding process that creates smooth and continuous curved surfaces. The cap is made of the same material and takes a plum blossom shape that extends the bottle form. The transparent body reveals the liquid inside and refracts light and shadow. The outer box uses eco-friendly paper with subtle embossing. The minimalist form joins Eastern imagery with modern design.
The Recognition
About the Bronze A' Design Award
A Moment of Joy Liquor Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. A Moment of Joy Liquor Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. A Moment of Joy Liquor Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
- Dimensions & Packaging
- Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm - Tags
- Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
- Production Technology
- The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
- Design Challenge
- The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
- Research
- This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
- Inspiration
- Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
- Project Duration
- The project finished in December 2024 in Guiyang.
- Operation Flow
- The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
- Team Members
- Weijun Xu
- Image Credits
- Weijun Xu
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