Junjian Wan's Lidu 1308 Alcoholic Beverage Packaging presents an extraordinary composition where a porcelain vessel and its accompanying presentation box command the visual field against a pristine wh

Junjian Wan's Lidu 1308 Alcoholic Beverage Packaging manifests as a striking study in precious metallic materiality and rotational structural dynamics, presenting a cylindrical vessel whose golden bra

Junjian Wan's Lidu 1308 Alcoholic Beverage Packaging presents a masterful integration of traditional iconography and contemporary luxury packaging design, wherein a pristine white ceramic-effect vesse

Deep ultramarine blue envelops this sophisticated packaging design for Lidu 1308 Alcoholic Beverage, establishing an immediate atmosphere of nocturnal elegance and ceremonial gravitas through its satu

Gold Packaging Design · 2026

Lidu 1308 Alcoholic Beverage Packaging

by Junjian Wan

A' Design Award 2026 Gold Winner in Packaging Design
Awarded April 15, 2026
CLIENT: Jiangxi Zengpintang Cultural Creativity Co.， Ltd.
Estimated Number of Design Views: 48,425
Verification code 5939816259 · Verify this award

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About Lidu 1308 Alcoholic Beverage Packaging

Lidu 1308 is a packaging design for a Chinese spirit. The design unites Jingdezhen porcelain craft and Lidu brewing tradition. The ceramic bottle holds 500 ml and carries Yuan Dynasty blue and white dragon motifs with underglaze painting and an embedded golden seal. The metal alloy cap is engraved with characters inspired by movable type printing. The outer case is made of rigid board wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. A rotating opening structure reveals the bottle for display.

Within the distinguished tradition of premium beverage presentation, this packaging system by Junjian Wan emerges as a sophisticated meditation on cultural continuity and contemporary luxury expression, seamlessly integrating centuries-old decorative vocabularies with modern design sensibilities to create an object that transcends mere containment to become a vessel of cultural significance. The designer appears to engage deeply with the revered blue-and-white ceramic tradition, a heritage of extraordinary artistic achievement that has influenced decorative arts across numerous cultures for generations, reinterpreting its visual language through the lens of contemporary packaging design while maintaining profound respect for its aesthetic foundations. The dragon motif, rendered with remarkable precision across both bottle and box surfaces, evokes traditional symbolism associated with auspiciousness, prosperity, and celestial power, its serpentine form weaving through stylized cloud formations that suggest atmospheric realms and transcendent dimensions. The chromatic harmony established between the warm creamy porcelain tones and the cool depth of cobalt blue creates a visual dialogue that feels simultaneously ancient and immediate, while the strategic deployment of gold accents introduces notes of ceremonial gravitas and material luxury. The stopper's architectural complexity rewards close examination, its tiered form and intricate relief work suggesting temple structures and sacred vessels, elevating the act of opening from mere function to ritual gesture. The accompanying presentation box extends the visual narrative while establishing its own material identity through the matte sapphire surface that absorbs light differently than the glossy porcelain, creating textural counterpoint within the unified color system. One might consider how this design positions the act of gifting and receiving as a cultural practice worthy of aesthetic contemplation, inviting viewers to reflect upon the intersection of heritage, craftsmanship, and the contemporary appreciation of refined objects.

Press Kit

Unique Properties: Lidu 1308 Dual World Heritage Tribute Edition unites Jingdezhen porcelain craft and Lidu brewing tradition, both UNESCO heritage applicants. The bottle features Yuan Dynasty blue and white dragon motifs with underglaze effects and a golden seal for collectible value. The cap references movable type printing, engraved with text to record its story. A silk textured case with twin dragons and a rotating display structure enhances prestige, transforming the spirit into a vessel of culture.
Dimensions & Packaging: Bottle capacity is 500 ml. width 82 mm x Depth 82 mm x Height 270 mm. Material is high grade ceramic body with underglaze blue dragon motifs and embedded golden seal. Cap is metal alloy, engraved with movable type inspired text. Package is rigid board case, width 165 mm x Depth 120 mm x Height 310 mm. Wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. Rotating opening structure enhances display, stability and collectible value.
Tags: Heritage Packaging, Cultural Design, Chinese Culture, Collectible Bottle, Movable Type Printing, Ceremonial Design, Cultural Storytelling, Limited Edition
Production Technology: The bottle is crafted in high grade ceramic with underglaze blue painting to evoke Yuan Dynasty porcelain. A golden seal is embedded on the body for prestige. The cap is made from metal alloy, engraved with movable type inspired characters to preserve the story. The outer case uses rigid board wrapped in silk textured material, decorated with blue dragon reliefs and finished with gold stamping. A rotating opening structure enhances both display and durability.
Design Challenge: The challenge was to merge two UNESCO heritage applications, Jingdezhen porcelain and Lidu brewing, into one cohesive design. Research focused on Yuan Dynasty blue and white motifs, underglaze techniques, and movable type printing to authentically integrate cultural elements. Balancing artistic detail with usability required engineering precision, especially for the engraved alloy cap and rotating case. The goal was to create packaging that feels both luxurious and functional, serving as a cultural bridge between tradition and modernity.
Project Duration: The project was initiated and completed in Nanchang in January 2024.
Operation Flow: The packaging is designed to create a ceremonial experience. The rigid case with a rotating opening reveals the bottle like a showcase, enhancing display value. The ceramic body, decorated with blue and white dragon motifs, offers a tactile connection to heritage. The metal cap, engraved with movable type characters, provides both grip and storytelling detail. From opening the case, unveiling the bottle, to pouring the liquor, each step is infused with cultural symbolism, turning consumption into ritual.
Research: Online research, documentary materials, collection studies, cultural documentaries, and cultural interviews
Inspiration: Inspired by the dual UNESCO heritage applications of Jingdezhen porcelain and Lidu brewing craft, the design celebrates the union of two timeless traditions. The bottle features Yuan Dynasty blue and white dragon motifs, symbolizing strength and prosperity, with underglaze porcelain aesthetics. The cap references movable type printing, turning cultural memory into design detail. The silk textured case with twin dragons conveys protection, prestige, and ritual.