Eleology Olive Oil Bottle by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2026
Eleology Olive Oil Bottle
Client: Eleology
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #176525The Design
About Eleology Olive Oil Bottle
Eleology transforms olive oil packaging into a poetic and enduring design object. The pure white bottle recalls Greek village walls, while the delicate shadow of an olive branch suggests tradition, resilience, and renewal. Its sculptural form provides both ergonomic use and visual impact, while encouraging reuse as a vase or keepsake. Combined with a textured box that mirrors architectural surfaces, the design blends purity, sustainability, and cultural storytelling, turning everyday packaging into a timeless artifact.
The Recognition
About the Bronze A' Design Award
Eleology Olive Oil Bottle is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Eleology Olive Oil Bottle is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Eleology Olive Oil Bottle splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
The Eleology Olive Oil Bottle achieves something remarkably rare in contemporary packaging design, translating the quiet poetry of Greek light and whitewashed architecture into a sculptural object that feels simultaneously ancient and entirely of the present moment. Could you walk us through the precise moment you recognized that the shadow of an olive branch, rather than the branch itself, would become the central visual motif of the Eleology Olive Oil Bottle, and what that decision revealed to you about the relationship between absence and presence as tools in the design process?
There is something beautiful about a shadow. It allows us to see something without fully seeing it. It exists between presence and absence, between reality and memory.When we were working on Eleology, we found ourselves thinking less about the olive branch and more about the Greek light that reveals it. A branch can be photographed, illustrated or reproduced endlessly. A shadow cannot. It is unique to the moment. It changes with the sun, the season, the passing of time.The shadow of the olive branch felt like a quiet metaphor for everything Eleology stands for. It suggests rather than declares. It leaves space for contemplation. In a world full of visual noise, we wanted to create something that whispers.For us, the shadow was no longer just a graphical moment but became a reminder that the most meaningful things in life are often felt instead of seen.
Sustainability in packaging is one of the most pressing conversations in the design industry today, and the Eleology Olive Oil Bottle addresses this with a genuinely elegant solution by designing the vessel to outlive its contents as a vase or keepsake. How did the team at AS Strategy, Design and Communication approach the challenge of encoding a second life into the Eleology Olive Oil Bottle from the very earliest stages of the concept, and in what ways do you believe this philosophy of designed longevity could reshape how the broader packaging industry thinks about product lifecycle and material responsibility?
One of the paradoxes of packaging is that we often devote so much thought and craftsmanship to creating something that is destined to be discarded. From the very beginning, we wanted to challenge that idea.When the oil is gone, the story does not have to end. We designed the bottle to remain in the home, not as packaging but as an object. A vase. A keepsake. A quiet reminder of the values it carries. Sustainability, for us, is not only about materials or recycling. It is also about creating things that people choose to keep.This philosophy extended to the paper-and-leather bookmark attached to the bottle. While it communicates the olive oil's quality characteristics, it was designed to remain useful beyond the moment of purchase. Objects survive when they earn an emotional place in our lives. I believe the future of packaging lies in designing fewer disposable objects and more meaningful ones. The most sustainable package may not be the one that disappears most efficiently, but the one that is loved enough to stay.
The advanced printing technique used to render the delicate shadow of the olive branch on the matte glass surface of the Eleology Olive Oil Bottle is technically subtle yet culturally profound, evoking the way Mediterranean light falls across textured walls at particular hours of the day. What were the most critical technical decisions made during the production of the Eleology Olive Oil Bottle, and how did the choice of materials and printing methods ultimately serve the deeper cultural narrative that the design was built to carry?
The greatest challenge was not creating the shadow, but preserving its fragility. A shadow is not an object. It has no outline, no weight and no permanence. The moment it becomes too sharp or too visible, it stops feeling like a shadow.For that reason, the silk-screen printing process became a critical part of the design. It allowed us to control the softness, density and presence of the image with great precision on a curved surface. We wanted the shadow to appear as if it had landed naturally on the bottle rather than being imposed upon it.We chose glass because it ages gracefully, remains in the home and invites a second life. Silk-screen printing allowed the shadow of the olive branch to become part of the bottle itself rather than a decorative graphic applied to it. Together, the material and printing method helped transform the package from a container into an object of memory, reflecting the enduring relationship between Greek people, light and the olive tree.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Eleology redefines olive oil packaging through a poetic, minimal design that unites heritage and modernity. A soft white surface recalls Greek village walls, while the shadow of an olive branch evokes timeless tradition. The sculptural bottle is designed to outlive its contents, encouraging reuse as an object of memory, beauty, and cultural continuity.
- Dimensions & Packaging
- Bottle Width 137,9mm x Depth 55,3mm x Height 140mm
Bottle Width 146mm x Depth 62mm x Height 160mm - Tags
- Greece, olive oil, packaging, design, minimalism, heritage, culture, symbolism, sustainability, architecture, light, shadow, reuse, tradition, premium, innovation
- Production Technology
- The bottle is made of glass and is crafted with a smooth matte finish. Advanced printing techniques enable the delicate shadow effect of the olive branch on the surface. The box is made of a 320gr paper and a texture is used, referencing the plastered village walls of Greece. Materials and processes were chosen to combine visual elegance with practical durability.
- Design Challenge
- The challenge was capturing the cultural poetry of olive oil in a form that avoids cliché. Balancing symbolism with simplicity required careful experimentation with finishes and shadows. External factors such as production feasibility, sustainability, and durability influenced choices. Overcoming these challenges resulted in packaging that embodies both timeless heritage and functional innovation.
- Research
- The design emerged from cultural and visual research into Greek architecture, light, and landscape. Objectives were to express tradition and purity through contemporary design. Methodologies included observational studies of village houses, symbolic exploration of the olive branch, and testing finishes for tactility. Results show a design that preserves heritage while offering a versatile, modern product experience.
- Inspiration
- Inspired by Greece's radiant light and enduring architecture, the design reflects the play of shadows on whitewashed village walls. The olive branch, a universal symbol of resilience and nourishment, became central to the visual narrative. The project sought to honour both the natural environment and the communities who preserve olive-growing traditions through subtle, poetic cues.
- Project Duration
- The project started in Fabruary 2024 in Athens and finished in June 2024 in Athens.
- Operation Flow
- The ergonomic bottle offers ease of handling and pouring, while its wide form ensures balance and presence. Once the oil is consumed, the vessel transforms into a decorative object, extending its lifecycle as a vase or container. This flow from functional packaging to timeless keepsake enhances user interaction, making the design both sustainable and emotionally engaging.
- Team Members
- Designer: Andreas Deskas
Creative Director: Antonia Skaraki - Image Credits
- Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas
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