Kweichow Moutai Osaka Expo Edition Baijiu Packaging
by Yingsong Brand Design (Shenzhen) Co, Ltd
- Awarded April 15, 2026
- CLIENT: Kweichow Moutai Co., Ltd.
- 7.365
Moutai is a commemorative liquor designed for the 2025 Osaka World Expo. Taking inspiration from the exterior of the China Pavilion at the Osaka World Expo, it resembles a traditional Chinese book and is produced using eco friendly materials. The wine bottle is surrounded by metal landscape, and the metal bottle cover can also be reused. The most unique idea is the metal timeline at the top of the box, representing the century long intersection of Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
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