Kokorozashi Mirror Corporate Identity Signage

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Kokorozashi Mirror Corporate Identity Signage
by Daichi Takizawa

Awarded April 15, 2026
CLIENT: Mitsui & Co., Ltd.
1.527

This display visually expresses the roles of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Onsite scenes of each division and their employees are displayed in the station passage connecting to the headquarters. Overlaid handwritten messages embody the aspirations of each division. At the end of the passage is a mirror. Viewers can see themselves with the Kokorozashi message overlaid, creating more personal impact. This visual communication conveys Mitsui & Co.'s aspirations and varied businesses to both employees and visitors.

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