Zade Oils Bottle by Ekrem Haldun Ozince is a highly esteemed winner of the very prestigious 2026 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2026
Zade Oils Bottle
Client: Graphn Creative
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #180966The Design
About Zade Oils Bottle
Zade is a bottle designed for edible oils. The drop-shaped body regulates the flow of the oil during pouring, which reduces splashing and dripping around the neck. A slim waist, smooth shoulder transitions and balanced proportions create a sculptural silhouette that interacts with light. The lightweight bottle is blow-molded from PET preforms in aluminum molds and carries a silver metallized polypropylene label with matte and selective gloss varnish. The transparent body allows the clarity of the oil to be seen. Three sizes are offered: 0.5, 1 and 2 liters.
The Recognition
About the Bronze A' Design Award
Zade Oils Bottle is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Zade Oils Bottle is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Zade Oils Bottle splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
The Zade Oils Bottle draws its sculptural identity from the image of the modern woman, balancing strength with grace in a single form, and what is particularly captivating is how this deeply human inspiration was translated into precise geometry rather than surface decoration; could you walk us through the moment this conceptual direction crystallized, and how the team ensured that such an abstract, personal source of meaning could be read and felt by a consumer reaching for an oil bottle on a supermarket shelf?
The primary inspiration behind the form was the woman herself. The bottle was designed with a silhouette that subconsciously reflects the curves, productivity, and elegance of a woman. On the shelf, it stands almost like a tribute to women—a form that feels more like an award than a conventional oil bottle. This distinctive presence immediately differentiates it from competing products. The label design was developed to complement the bottle, representing the balance women maintain between their professional and family lives. Together, the bottle and label create a unified narrative that celebrates strength, grace, and achievement.
Many designers working in fast-moving consumer goods packaging struggle with the tension between shelf impact and everyday usability, and the Zade Oils Bottle appears to resolve this with remarkable confidence through its drop-shaped silhouette; how did the design team approach the challenge of making a form that is visually arresting from a distance yet functionally intuitive the moment it is held in the hand during cooking?
The form itself already embodies the essence of a woman. The drop shape was intentionally designed upside down to enhance both visual impact and functional performance. Its strong posture symbolizes the shoulders and upper body, while its balanced geometry allows gravity to distribute weight efficiently, ensuring stability when standing upright. Much like women themselves, the bottle combines strength and elegance in a natural and effortless way. This duality allowed us to create a package that is both emotionally engaging on the shelf and highly practical in everyday use.
The anti-drip and controlled-flow performance of the Zade Oils Bottle is embedded directly into the bottle geometry rather than relying on a separate mechanical insert or dispensing component, which represents a particularly elegant engineering choice; what specific formal decisions, whether in the shoulder transition, neck diameter, or waist proportion, were responsible for achieving that pouring precision, and how was this performance validated during development?
Part of the process was intuitive, but usability was rigorously tested through multiple prototypes and physical models. While we were determined not to compromise the emotional character and aesthetic integrity of the design, we simultaneously focused on achieving functional excellence. Through repeated testing and refinement, we discovered that maintaining the purity of the form could also enhance pouring control and user comfort. Ultimately, the project demonstrated that aesthetics and functionality do not have to compete; when approached correctly, they can strengthen one another.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this design, the bottle form takes center stage. Its slim waistline, smooth shoulder transitions, and balanced proportions create a silhouette that is both strong and elegant. The ergonomic structure integrates aesthetics with functionality. Soft curves are balanced with defined lines to express a modern character. While the label supports the concept, the true identity lies in the distinctive bottle geometry that interacts with light and stands out confidently on the shelf.
- Dimensions & Packaging
- 0.5 L Drop PET Bottle
52.3 × 71.5 × 225 mm +/- 0.4 mm (Width × Depth × Height from base)
Neck finish: 32 / 19 mm (Outer / Inner diameter)
1 L Drop PET Bottle
78 × 84.6 × 265 mm +/- 0.4 mm (Width × Depth × Height from base)
Neck finish: 32 / 19 mm (Outer / Inner diameter)
2 L Drop PET Bottle
97.5 × 109 × 298 mm +/- 0.4 mm (Width × Depth × Height from base)
Neck finish: 32 / 19 mm (Outer / Inner diameter) - Tags
- Precision Flow Control, Anti-Drip Engineering, Clean Pour Technology, Ergonomic Handling, Practical Functionality, Safe Structure, Lightweight Construction, Impact-Resistant Material, Optimized Consumption, Measured Dispensing, Kitchen-Centric Design, Family-Oriented Usability, Premium Brand Perception, Function-Driven Form, User-Centered Experience
- Production Technology
- Produced from PET (Polyethylene Terephthalate) preforms using aluminum molds.
Metallized printed label is used.
Grey areas represent the natural color of the label material; no ink is printed on these areas. UV matte varnish / selective UV gloss varnish is applied.
Silver metallized PP (Polypropylene) label.
Blow-molded PET bottle produced from preform.
Plastic safety-protected cap. The products are available in four varieties: Sunflower Oil, Corn Oil, Extra Virgin Olive Oil, and Riviera Olive Oil.
The refining process consists of a 36-hour, six-stage system: Degumming, Neutralization, Dewaxing, Bleaching, Winterization, and Deodorization.
Degumming (1 hour):
Natural sediments and gummy substances present in crude oil are removed, preparing the oil for the next stage.
Neutralization (1 hour):
Free fatty acids found in crude oil are neutralized.
Dewaxing (8 hours):
Substances that cause cloudiness and solidification in cold environments are removed from the crude oil.
Bleaching (4 hours):
Color pigments are eliminated, while trace heavy metals and metal ions are adsorbed and removed from the oil.
Winterization (16 hours):
The oil is gradually cooled, allowing crystallized components to be separated. This stage stabilizes clarity and improves visual quality.
Deodorization (6 hours):
Undesired odors and impurities are removed through high temperature and vacuum techniques.
Within this six-stage system, impurities are removed more effectively without damaging the oil’s natural structure. This process extends shelf life, enhances performance during use especially in frying reduces foaming, and ensures longer-lasting stability and clarity. - Design Challenge
- The main challenge was achieving controlled flow and anti-drip performance through a distinctive form without compromising aesthetics and usability.
- Research
- This design explores how form-driven geometry can enhance pouring precision, ergonomics, and user experience in everyday oil consumption.
- Inspiration
- The inspiration behind this design comes from the modern woman who moves confidently between different rhythms of life. Her strength, elegance, discipline, and warmth are translated into a single sculptural form. The flowing silhouette reflects continuity and balance, while the refined proportions symbolize inner stability. Rather than depicting a single role, the design celebrates harmony where ambition and serenity coexist within one powerful identity.
- Project Duration
- Turkiye/Istanbul
- Operation Flow
- Controlled Pouring Performance
The drop-shaped form regulates oil flow speed.
Minimizes excessive pouring and splashing.
Reduces oil accumulation and dripping around the bottle neck.
Ensures a cleaner kitchen and more economical usage.
Ergonomic Grip and Ease of Use
The lightweight PET structure provides easy handling and transport.
The drop form naturally fits the hand, offering balanced control.
Enables comfortable single-hand use, especially while cooking.
Delivers a practical, comfortable, and safe user experience.
Product Safety and Freshness Perception
PET packaging is impact-resistant, reducing breakage risk.
The transparent structure allows consumers to see the product’s clarity and purity.
The controlled drop flow creates a perception of measured and conscious consumption.
Reinforces a premium, organized, and trustworthy brand image.
Economical and Conscious Consumption
Prevents unnecessary overuse.
Contributes to longer product lifespan.
Supports family budget efficiency while encouraging sustainable consumption habits.
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