Packaging Design Award Winner.
Awarded for Good Packaging Design.
This design is a complete ceremonial unboxing experience meticulously crafted for the high end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey. The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by One Mountain Mount Tai, One River Yellow River, and One Saint Confucius. The aim was to break away from intricate retro styling commonly found in liquor packaging.
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