Iron Packaging Design · 2015
arcAdia Italian Vodka (Concept Bottle) Vodka Bottle
- A' Design Award 2015 Iron Winner in Packaging Design
- Awarded April 15, 2015
- CLIENT: Elia Pittavino
- Estimated Number of Design Views: 13,836
- Verification code E2C1CD182A · Verify this award
About arcAdia Italian Vodka (Concept Bottle) Vodka Bottle
arcAdia is a concept bottle for Italian vodka. The bottle is made of glass and has a polygonal base of 10 centimetres in diameter and a height of 33 centimetres. The multi-faced form is easy to hold and to pour. Three versions are offered: a flat cyan glass, a silver finish with 70 percent opacity, and a black glass with 85 percent opacity that still shows the vodka inside. A gift package in light metal opens by twisting its upper part, which stays closed during transport. The shape is intended to look simple and evocative.
Press Kit
- Unique Properties
- acrcAdia is an Italian Vodka, made of glass as main material, the bottle is designed to appear simple & evocative.
- Dimensions & Packaging
- Vodka Bottle: Polygonal 10 cm diameter base, 33 cm height.
Gift Packaging: 13 cm diameter base, 36 cm height. - Tags
- vodka, bottle, italian, italy, packaging, pack, premium, luxury, concept, design
- Production Technology
- The arcAdia bottle is mainly composed of glass, with 3 varieties of colours & treatments.
The "Cyan" bottle is made of flat coloured glass, the "Silver" one that has a 70% opacity silver reflecting finish.
The "Black" edition is made of black glass with a 85% opacity finish, that still allows to see the Vodka.
The gift Packaging is made of light metal, as the cap and it’s studied to let the shell be opened by twisting the main upper part, that remains closed when carried out for transportation. - Design Challenge
- Deliver a shape that could be perceived as evocative, functional & easy to handle.
- Project Duration
- The first idea of the project come up in Italy the last months of 2014 and was developed since the Competition submission.
- Operation Flow
- The arcAdia Vodka interaction approach starts with the visual links made by the evocative external shape & facing treatments. When handled the bottle is easy to be held and served, thanks to its polygonal multi-faced shape.
The gift Packaging keep the user interaction in a twisting opening movement, that reveals the bottle once the upper part is lifted up. - Research
- The arcAdia bottle is inspired by the luxury world and its correlated designs, as the concept focuses on the fashion and luxury markets, aming a simple and evocative design appeal. The research was also influenced by the ancient undisclosed worlds, iconic and mythological constructions, futuristic buildings. The strong “A” central character, mark of arcAdia, is linked up with the "Awen" glyph symbol that also in the modernity refers to the poetic and spitirual illumination.
- Inspiration
- acrcAdia is an Italian Vodka inspired by the ancient undisclosed worlds, with a futuristic way of seeing.
- Image Credits
- Elia Pittavino
Colors of arcAdia Italian Vodka (Concept Bottle) Vodka Bottle
Design Interview about arcAdia Italian Vodka (Concept Bottle) Vodka Bottle
My design & naming inspiration came up by the ancient undisclosed worlds, iconic & mythological constructions as well as futuristic design buildings. The logo is carachterized by the strong A central letter that is the mark of arcAdia. The mark itself is linked up with the celtic "awen" glyph symbol that, also in the modernity, refers to the poetic & spitirual illumination.
My main focus was to concept & design a bottle with a shape that could speak also to the fashion and luxury audience.
My future plans for my arcAdia concept bottle are to spread up the project in order to get the concept known and find possible business & production opportunities.
The idea came up in the last months of 2014 and after that initial period I've kept in my mind the concept collecting inspirations & thoughts.
My design started with an idea that I've decided to pursuit & develop on my own in order to get it real.
My Idea is to produce my concept leasing the production rights.
I've started designing this project with the luxury world and designs in my mind as I've always been fascinated by the effectiveness of the clean & sophisticated products.
As I've mentioned before my inspiration came up mosty from the luxury world & designs.
My target customer is mainly the fashionista & in in general the luxury goods buyer.
arcAdia is an Italian Vodka, recognizable worldwide as an excellence synonym. The concept speaks up with a an evocative & the design that carry itself a functional shape, easy to handle shape and be served up.
The name of this design came as a spakle after several time of research in the alcoholic beverages world & design in general. The name links up with the ancient world of the poetic academy & movement "Arcadia" that was estabilisherd in Italy to promote the elegance & simplicity of the classic poetry in contrast with the baroque one.
To work on this project I've used Adobe Illustrator for the logo design, MAXON CINEMA 4D for the 3d bottle model & renderings, Adobe Photoshop fot the post production & editing.
The most unique aspect of my design is in my opinion the shape of the bottle made by a polygonal base & flat slightly rotated faces.
As Elia Pittavino I'm the only ideator of this project.
The technology in an artificial meaning takes no part in my project & concept at this stage. However the technology from a Packging design point of view takes part in the gift packaging that is studied to be opened by twisting the main part and holding up the base, when normally grabbed & carried out for transportation the package remains closed.
When I've started designing my project my main inspiration came up by the luxury world & imagery & this purpose led my main searches.
During the design process one of the challenges were for me facing the 3d model sturctural part with its functional shape.
I've decided to submit my design to the A' Design Award & Competition after I've continued working and believing on my Concept & Project. I've also partecipated as I already knew the competition, which I've partecipated the last year submitting my "Twoforone Productions Corporate Identity" project in the A' Graphics and Visual Communication Design Award 2013 - 2014 Period, that won an Iron Award.
The arcAdia bottle project was firstable a challenge for me in oder to improve myself with stronger conceptualization, 3d design & modelling skills.