Liqueur Black Milk Packaging by Kashkovskaya Oksana is a highly esteemed winner of the very prestigious 2018 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2018
Liqueur Black Milk Packaging
Client: Kashkovskaya Oksana
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #63930The Design
About Liqueur Black Milk Packaging
Black Milk is a packaging design for a milk liqueur. The box has two sides with two different designs, one black and one white. When the black side faces the viewer, the white part of the bottle is seen. When the white side is shown, the black part of the bottle becomes the main tone. Cow spots form the main graphic element, and the shapes are repeated on the box and on the glass bottle. The box is made of matte natural paper, and the lid is made of wood with a silver metal ring. Pulling the ring lifts the bottle out of the box.
The Recognition
About the Silver A' Design Award
Liqueur Black Milk Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Liqueur Black Milk Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Liqueur Black Milk Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
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Design Interview
What is the main principle, idea and inspiration behind your design?
When i thought about the creation of this design the main idea was to creat someting unusual something interesting that can be not standard for liqueur design.The milk component that exist at the ingredients of this liqueur helped me to see what the design can be for this liqueur. The main idea was to use two different color spaces on the product and use the interaction of simple well-know graphic elements as the cow spots that commonly exist on the milk product, nevertheless this element exist on this liqueur product as well, this do the design of product "Black milk" interesting and not standard .
What has been your main focus in designing this work? Especially what did you want to achieve?
First of all i wanted to achieve at this design the harmony between shapes and colors.The bottle has the smooth shape that also exists at the soft lines of the graphic elements on the cardboard pack.I wished to show how two opposite colors as black and white can interact with each to supplement each other.
What are your future plans for this award winning design?
I wish to advance this award design for consumers at the world and i hope that very soon this liqueur will be possible to see at the many stores of the world-wide.
Grand Interview
Your innovative dual-sided design approach for Liqueur Black Milk Packaging challenges conventional packaging norms - could you elaborate on how this concept evolved from initial sketches to the final realization?
The main idea in creating this packaging was the individuality of the product and not similar to other products presented in the line of liqueurs, a thorough analysis was made so as not to encounter similar work of other designers and create something unusual and memorable. the idea came quite quickly to create such a design with a mirror color of black and white and the shape of the bottle itself quickly took shape from the sketch to the 3d model
The striking interplay between black and white in Liqueur Black Milk Packaging creates a powerful visual narrative - what inspired you to explore this dramatic contrast, and how does it reflect the product's unique character?
To create a package in just 2 colors like black and white was a spontaneous idea, in which the main idea was to find an unusual design where you can imagine 2 not bright colors in a bright performance and I think it turned out not bad. Plus, the colors were the search for the forms themselves, combined with the smooth bends of the details on the packaging itself, which only emphasized the grace of black and white did not drown it out with its brightness of light.
The integration of cow spots as a graphic element in Liqueur Black Milk Packaging bridges the gap between traditional milk imagery and premium liqueur presentation - could you share the thought process behind this distinctive design choice?
Indeed, it was a funny idea to present liquor partly looking like a rustic cow's milk product, but also wanted to beat it due to the fact that a luxury product can quite harmoniously have cow stains on its design, but at the same time remain a luxury brand due to unique forms and interesting presentation of graphic content.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The general interest and unique of this package is that this design has the two common but at the same time separately design sides.This is depends on what the exteriority of package to choose such type of color will be visible.The packaging conteins two unusual sides,if look at the black package side can see the white face of bottle if choose the white color of packaging the black side of bottle will be the general tint.The graphic shapes of package have reflectons of bottle design forms.
- Dimensions & Packaging
- Box: Width 144 mm x Depth 144 mm x Height 496 mm
Bottle: Overall Width 107 mm x Depth 107 mm x Height 397 mm - Tags
- liqueur, black milk, black color, white color, milk,spots, natural materials, package design, bottle design
- Production Technology
- For this packaging design was used the natural paper of middle thickness without glossy coating only with mat surface that indicate on the natural technology creation of this package.For the lid was used the wood that is also indicate on natural materials and overal to add the locking cap with silver iron metal.The material for bottle is glance double glass.The label use very simple natural paper only with name of product and indication of product destination.
- Design Challenge
- The main challenge was to create interesting design of packaging used only original name of product and interaction with two simple colors as black and white.This was the main intrigue to show the product under different angles of design,to show something new.The lable on the bottle from sipmle natural paper that give imagination about simple milk product.This is package amalgamate interesting design decision as contrast color black and white,two designs and looks as milk but it's liqueur.
- Research
- From first sight it looks as package and bottle of milk product.But not all so easy!This is original package is the milk liqueur.One package,two sides,two designs.Black or white,what will you choose?The first type of package was looked different.First step of sketch the bottle had more simple form and after researching was decided create more soft shapes that made the unusual and organic form for this bottle.The main graphic element is the cow spots.They are also exist on the package and bottle.
- Inspiration
- The inspiration for this design was the simple milk product. The general idea was to create something unusual design that looks very simple and at the same time has two interesting ideas to show the milk side - white colour and the liqueur - black colour at the same time.At the nature exist two clean colour as white and black.It gived the main idea to interact this two absolutely opposition colour and compound it at one product with common design idea.
- Project Duration
- Project was started in February 2017 and was finished in June 2017
- Operation Flow
- For this packing very convenient function is used to pull out a bottle from packing it is necessary to pull for the silver ring on the top part of the box and after just enjoy the liqueur.
- Team Members
- Kashkovskaya Oksana
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