Silver Packaging Design · 2018
Liqueur Black Milk Packaging
- A' Design Award 2018 Silver Winner in Packaging Design
- Awarded April 15, 2018
- CLIENT: Kashkovskaya Oksana
- Estimated Number of Design Views: 29,124
- Verification code 5D20009BDD · Verify this award
About Liqueur Black Milk Packaging
Black Milk is a packaging design for a milk liqueur. The box has two sides with two different designs, one black and one white. When the black side faces the viewer, the white part of the bottle is seen. When the white side is shown, the black part of the bottle becomes the main tone. Cow spots form the main graphic element, and the shapes are repeated on the box and on the glass bottle. The box is made of matte natural paper, and the lid is made of wood with a silver metal ring. Pulling the ring lifts the bottle out of the box.
Press Kit
- Unique Properties
- The general interest and unique of this package is that this design has the two common but at the same time separately design sides.This is depends on what the exteriority of package to choose such type of color will be visible.The packaging conteins two unusual sides,if look at the black package side can see the white face of bottle if choose the white color of packaging the black side of bottle will be the general tint.The graphic shapes of package have reflectons of bottle design forms.
- Dimensions & Packaging
- Box: Width 144 mm x Depth 144 mm x Height 496 mm
Bottle: Overall Width 107 mm x Depth 107 mm x Height 397 mm - Tags
- liqueur, black milk, black color, white color, milk,spots, natural materials, package design, bottle design
- Production Technology
- For this packaging design was used the natural paper of middle thickness without glossy coating only with mat surface that indicate on the natural technology creation of this package.For the lid was used the wood that is also indicate on natural materials and overal to add the locking cap with silver iron metal.The material for bottle is glance double glass.The label use very simple natural paper only with name of product and indication of product destination.
- Design Challenge
- The main challenge was to create interesting design of packaging used only original name of product and interaction with two simple colors as black and white.This was the main intrigue to show the product under different angles of design,to show something new.The lable on the bottle from sipmle natural paper that give imagination about simple milk product.This is package amalgamate interesting design decision as contrast color black and white,two designs and looks as milk but it's liqueur.
- Project Duration
- Project was started in February 2017 and was finished in June 2017
- Operation Flow
- For this packing very convenient function is used to pull out a bottle from packing it is necessary to pull for the silver ring on the top part of the box and after just enjoy the liqueur.
- Research
- From first sight it looks as package and bottle of milk product.But not all so easy!This is original package is the milk liqueur.One package,two sides,two designs.Black or white,what will you choose?The first type of package was looked different.First step of sketch the bottle had more simple form and after researching was decided create more soft shapes that made the unusual and organic form for this bottle.The main graphic element is the cow spots.They are also exist on the package and bottle.
- Inspiration
- The inspiration for this design was the simple milk product. The general idea was to create something unusual design that looks very simple and at the same time has two interesting ideas to show the milk side - white colour and the liqueur - black colour at the same time.At the nature exist two clean colour as white and black.It gived the main idea to interact this two absolutely opposition colour and compound it at one product with common design idea.
Colors of Liqueur Black Milk Packaging
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G0E3 ShopDesign Interview about Liqueur Black Milk Packaging
When i thought about the creation of this design the main idea was to creat someting unusual something interesting that can be not standard for liqueur design.The milk component that exist at the ingredients of this liqueur helped me to see what the design can be for this liqueur. The main idea was to use two different color spaces on the product and use the interaction of simple well-know graphic elements as the cow spots that commonly exist on the milk product, nevertheless this element exist on this liqueur product as well, this do the design of product "Black milk" interesting and not standard .
First of all i wanted to achieve at this design the harmony between shapes and colors.The bottle has the smooth shape that also exists at the soft lines of the graphic elements on the cardboard pack.I wished to show how two opposite colors as black and white can interact with each to supplement each other.
I wish to advance this award design for consumers at the world and i hope that very soon this liqueur will be possible to see at the many stores of the world-wide.
This design did not take a lot of time for me from first sketch to the 3D render preview. It was a good adventure for me to the design world to search the new design concept and select the texture of materials.The first shape of the bottle was a little different but during short time was taken the decision to improve the form and make it the more organic shape.
For this particular concept certainly i trusted more my inspiration and experiense at the world of beautiful design.I wanted to create the product design that will be interesting not only to use it directly but also researching the design from consumer point of view,because was used the two concept of the colors on the opposite sides of the bottle and the pack as black and white, and each consumer when will see it at the first time will think "what the color i prefer to choose now" but of course this is one packaging. It as a small play for each person who will be decide for itself which preferable color to choose before the acquire.This design aspect do this product unusual.
In my futher plans to have colaboration with large and well - known company that will produce my design product but also i don't refuse from idea to produce this package design myself.
I very love a milk and it gived me the inspiration to creat the unusual design concept where i can show the graphic elements with interaction of the product design.
I very like to research others designs before than i completely finish my design work because this give understanding that your design will be exceptional and will not be to have the similar concept idea. I like a lot of other designers works and always very delight the good and interesting idea and try to take a note the author of amazing design to watch for his successful works at further.
This is the alcohol product, thus the target customers is more than 18 year old, nevertheless the packaging has the unusual design concept that can be interesting for all age category as for simple customers also and young designers.
The package liqueur "Black milk" has the unusual concept at difference from other designs that have the interaction with different colors as well.At the other designes exist the similar idea to show the cow spots on the bottle, nevertheless very often can meet this graphic elements on the milk products than at the liqueurs. Also exist a lot of different cardboard packs of liqueurs or wines with a hole for the bottle view, but at the package design "Black milk" was collected the all interesting design concept together, thus this do this packaging more interesting from other because from first sight it looks as a milk product but not be this.
The name for my package design was born accidentally. The first time i had only the Milk in my mind but under creation of the graphic elements and the working with two color spaces was created the "Black milk". The way of phylosofy was to the name of this design product.
The first step of creation process was the sketch on paper and after was used the render at the 3D platform for editing some details and understanding how it will be look overal at the end. After when i confirmed the details and full concept of product the professionals of the manufactory area began to create the forms for glass and materials for this design.
The most unique at this design is the two opposite sides of color of the bottle and on the cardboard package as well.The main aspect is what the color every customer will prefer more the black or the white, for each person it will be their own type of answer from phylosofy point of view or the mood at those moment.
The specialists certainly worked on the physical package after when the full design idea was done. I had collaborated with glass factory and cardboard studios at last stage of the manufacture.
The glass that was used for the bottle is the boroselicate glass.It is new technologies that only now have more and more products such as dishes at the world-wide.This type of glass make the bottle very lighweight and the double glass wall create the perfect aesthetic view. For the packaging box was used the special cardboard under the FSC control that absolutely safer for the world.
The all analysis that i did during the creation process is research the similar concepts of other designs and i tried to find the interesting and convenient shapes for ergonomics and aestetic side of product.
For the glass bottle it was necessary to confirm the mold with engineers of the glass factory because the shapes was not standard and during the process we found the perfect form where ergonomic standards can interact with the beauty side
I had good experience a couple times submited my design works to the international competitions and after this my design works had the success, thus for me it was the faster decision to send my new package design to next contest. The new competition is the new experience as both good and not good, any way you recieve additional knowledge and developing your professional skills with each new project.
I acquired the patience and concentration on the details to working with ergonomic forms.This design was the first for me as packaging design.This is my first experience at this design area, thus i received a lot very good knowledges during this work and very happy that my design idea have found the confirmation to the international juries and they saw at this work also the interesting idea and well-deserved reward.
Grand Interview about Liqueur Black Milk Packaging
The main idea in creating this packaging was the individuality of the product and not similar to other products presented in the line of liqueurs, a thorough analysis was made so as not to encounter similar work of other designers and create something unusual and memorable. the idea came quite quickly to create such a design with a mirror color of black and white and the shape of the bottle itself quickly took shape from the sketch to the 3d model
To create a package in just 2 colors like black and white was a spontaneous idea, in which the main idea was to find an unusual design where you can imagine 2 not bright colors in a bright performance and I think it turned out not bad. Plus, the colors were the search for the forms themselves, combined with the smooth bends of the details on the packaging itself, which only emphasized the grace of black and white did not drown it out with its brightness of light.
Indeed, it was a funny idea to present liquor partly looking like a rustic cow's milk product, but also wanted to beat it due to the fact that a luxury product can quite harmoniously have cow stains on its design, but at the same time remain a luxury brand due to unique forms and interesting presentation of graphic content.
The packaging was nevertheless made with a hint of cow's milk and natural materials as the main part used in this packaging as wood and uncoated cardboard, which refer to nature, this creates an excellent composition, as well as this interaction with environmental protection. Everyone is accustomed to the fact that luxury goods are always expensive materials like gold, or something very difficult in terms of technical characteristics, for example, when printing varnish and foil, but I believe that it is possible to present luxury goods through forms and original ideas using more environmentally friendly materials.
As mentioned earlier, this design has a reference to something rustic and the Bügel cork complements this idea perfectly. Usually such covers have bottles of beer and originated in the 19th century, and since it is still a liquor, and has an alcoholic degree, the use of such a cork was a good idea that would complement the overall design of the composition, will remind you that this is still an alcoholic product, but will not lose its slightly rustic style while doing so.
the cardboard package essentially follows the inner shape of the bottle itself, since the bottle is made of borosilicate glass, it has 2 physical shapes, outer and inner, the main package outlines the inner shape of the bottle and, in fact, after opening the package itself and removing the bottle itself, the buyer may be slightly surprised that its shape is slightly different, it's like a big intrigue in little things, but still a nice intrigue.
Good question, the main idea was to create luxury packaging among a huge amount of similar goods, but as mentioned in the question, everyone basically makes the liquor packages very ornate, that it is possible that they are losing sight of each other, here the emphasis was placed on minimalism, what fundamentally distinguishes Black Milk liqueur from all other liqueurs and puts it in a level of non-competition for visual memorization, therefore, the packaging does not resemble a typical liqueur packaging and thereby achieves 100 percent penetration into the memory about product. This is the essence of this design.
The whole bottle is made of borosilicate glass, a very light material, partly resembles plastic in weight, but at the same time it is environmentally friendly and still it is glass.Such glass allows you to create double walls and due to this, the product itself looks interesting. I wanted to create something not similar to the design of other liqueurs, which are quite massive in weight, and at the same time something weightless and minimalistic.
Basically the final work on the shape of the bottle, its technical characteristics, and the drawing of graphic forms on cardboard packaging, there were controversial points, but gradually everything came to the same look that can be seen now.
I hope that my design will allow to take a fresh look at the possibility of luxury packaging for liquors using not only classic forms of heavy glass and a large number of patterns. After all, everything in our world does not stand still and has evolution.