Sheikh El Burger Logo Branding by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 Bronze A' Design Award in Advertising, Marketing and Communication Design Competition Category.
BronzeAdvertising· 2019
Sheikh El Burger Logo Branding
Client: Moataz Mohamed
Bronze A' Design Award Winner in Advertising Category
Verified Award Winner
Verify Award Status for #76712The Design
About Sheikh El Burger Logo Branding
In the Arabian culture, the word 'Sheikh' describes the highest ranking attained for gratitude, fairness, humbleness and positive leadership. This is how the brand was positioned: slang the target audience could relate to and say in their everyday communication. Common word of mouth that translates to quality, heritage and market leadership. The moustache is the 'Sheikh' trademark, the experienced, iconic male figure of the Middle East. For that, it was used with design elements that were bold, striking, stacked in their lettering and packing an eye catching punch.
The Recognition
About the Bronze A' Design Award
Sheikh El Burger Logo Branding is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Sheikh El Burger Logo Branding is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Sheikh El Burger Logo Branding splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
the mustache that expresses original type of burger restaurant.
What has been your main focus in designing this work? Especially what did you want to achieve?
The logo design expresses the quality and authenticity of the taste and craftsmanship in performance
What are your future plans for this award winning design?
Creativity is always my passion and that what push me to nominate to win this award, winning this award meaning a lot for me and my Career, and will push me to take the next step in my career.
Grand Interview
Your innovative fusion of Arabian cultural elements with modern branding in Sheikh El Burger Logo Branding earned recognition with a Bronze A' Design Award - could you elaborate on how you balanced traditional symbolism with contemporary design principles?
Through my experience and study of the basics of graphic design, I must be contemporary with everything new, and when I linked the Arab culture and design symbols, there was a thoughtful integration between the artistic sense factor and symbols with the mustache to present a modern design form that is easy to understand and simple in its composition.
The mustache element in Sheikh El Burger Logo Branding serves as a powerful cultural symbol - what inspired you to choose this specific visual representation and how did you ensure it would resonate with your target audience while maintaining brand authenticity?
This is how I positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
In developing Sheikh El Burger Logo Branding, how did your understanding of the word 'Sheikh' in Arabian culture influence your typographic choices and overall visual hierarchy?
In Arabic culture, the word “Sheikh” is a colloquial term that refers to the highest rank a person can attain due to their gratitude, integrity, humility, and positive leadership. So when you see the mustache as a logo, it means that this burger will taste and look the best.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
- Dimensions & Packaging
- - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper) - Tags
- Branding, logo design, logo branding, burger
- Production Technology
- I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
- Design Challenge
- How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
- Research
- In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership. - Inspiration
- I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
- Project Duration
- The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
- Operation Flow
- The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.
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