All Mies Packaging Watch Packaging by Walmir Luz is a highly esteemed winner of the very prestigious 2019 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2019
All Mies Packaging Watch Packaging
by Walmir Luz
Client: All Mies
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #76499The Design
About All Mies Packaging Watch Packaging
All Mies is a packaging design for wristwatches. The box is built from a series of cardstock layers with a timepiece cutout in the center, where the watch sits. A thin rubber band rests in small notches and holds the layers together. An outer cover encloses the core and is engraved with the brand identity. The cover can be slid off or opened from a back tab. When the rubber band is removed, the layers separate and reveal the watch. The layered form is inspired by topographic models used in model making.
The Recognition
About the Bronze A' Design Award
All Mies Packaging Watch Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. All Mies Packaging Watch Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. All Mies Packaging Watch Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main objective for this project was to maintain the same minimal design language from the products while still tying to the architecture theme of the brand. By creating a final design following the principles of architectural model making, we believe that we were able to create something consistent with the overall story of All Mies: bold simplicity!
What has been your main focus in designing this work? Especially what did you want to achieve?
As a packaging for a brand that is trying to disrupt the industry to begin with, we wanted to create something unique; something that fits the story and the values of the brand. The whole design is divided in layers that extracts inspirations from architecture by playing with the relationship between volume and void; form and function; and produces a distinctive unpacking experience.
How long did it take you to design this particular concept?
It took us about 6 months between different concepts and iterations until we reached the final design.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
- Dimensions & Packaging
- Width 2-3/4" x Depth 5/8" x Height 11"
- Tags
- watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
- Production Technology
- The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
- Design Challenge
- As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
- Research
- The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
- Inspiration
- The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
- Project Duration
- October 2018 to January 2019. Los Angeles/CA, USA
- Operation Flow
- When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
- Patents
- All Mies LLC © 2019 | All Rights Reserved
- Team Members
- Creative Director: Walmir Luz
Designer: Philip Paul - Image Credits
- Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC
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