Bronze Packaging Design · 2019
All Mies Packaging Watch Packaging
by Walmir Luz
- A' Design Award 2019 Bronze Winner in Packaging Design
- Awarded April 15, 2019
- CLIENT: All Mies
- Estimated Number of Design Views: 19,856
- Verification code F14EC7274B · Verify this award
About All Mies Packaging Watch Packaging
All Mies is a packaging design for wristwatches. The box is built from a series of cardstock layers with a timepiece cutout in the center, where the watch sits. A thin rubber band rests in small notches and holds the layers together. An outer cover encloses the core and is engraved with the brand identity. The cover can be slid off or opened from a back tab. When the rubber band is removed, the layers separate and reveal the watch. The layered form is inspired by topographic models used in model making.
Press Kit
- Unique Properties
- The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
- Dimensions & Packaging
- Width 2-3/4" x Depth 5/8" x Height 11"
- Tags
- watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
- Production Technology
- The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
- Design Challenge
- As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
- Project Duration
- October 2018 to January 2019. Los Angeles/CA, USA
- Operation Flow
- When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
- Research
- The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
- Inspiration
- The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
- Image Credits
- Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC - Patents
- All Mies LLC © 2019 | All Rights Reserved
Colors of All Mies Packaging Watch Packaging
Design Interview about All Mies Packaging Watch Packaging
The main objective for this project was to maintain the same minimal design language from the products while still tying to the architecture theme of the brand. By creating a final design following the principles of architectural model making, we believe that we were able to create something consistent with the overall story of All Mies: bold simplicity!
As a packaging for a brand that is trying to disrupt the industry to begin with, we wanted to create something unique; something that fits the story and the values of the brand. The whole design is divided in layers that extracts inspirations from architecture by playing with the relationship between volume and void; form and function; and produces a distinctive unpacking experience.
It took us about 6 months between different concepts and iterations until we reached the final design.
This design was commissioned to be the mainstream packaging for an innovative startup looking to change the way the retail industry works, so it was a no-brainer decision that we had to come up with something unique; something outside of the box.
This design is being used as the official packaging for all of the watches sold by All Mies.
This design targets those consumers interested in design value. We live in a world of overpriced retail in which design is reserved to the elite. We hope to show that great design doesn't need to cost premium price tags.
This design is different than the typical retail packaging because it is unique to the story, values and goals of the All Mies brand while offering a distinctive unpacking experience. It doesn't just fit a functionality purpose (packing a watch), it delights and surprises. It is the perfect combination of form and function.
The most unique part of this design is the use of several different layers to create a play between void and volume able to securely pack a wristwatch.
From the very beginning, our intentions was to clearly exemplify the core beliefs of the All Mies brand: design doesn't need to be elitist. In order to do so, we worked on the development of a design that holds the high standards of a great design but that is also affordable and financially fits the business. By studying different materials capabilities and strengths, we were able to understand how to properly balance design and cost.
We were really happy with the final result and have received a lot of attention and feedback from the public that have interacted with it so we decided to submit it to an international design competition to validate such design accomplishment.
The biggest lesson was to deeply understand the weaknesses and strengths of different materials and be open to continuously evolve your design even when you think something is good. For this design in particular, there were hundreds of different ideas and prototypes. Every time we thought we had finished, we pushed the boundary just a little bit further to discover a whole new world of possibilities. The incessant hunger for improvement led us to a path and final product that was beyond our wildest expectations.