Kailani Magnesium Packaging by Arome Agency is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2020
Kailani Magnesium Packaging
by Arome Agency
Client: Arome
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #76945The Design
About Kailani Magnesium Packaging
Arome Agency's works on the graphic identity and artistic line for Kailani packaging are based on minimal and clean design. This minimalism is in line with the product that has only one ingredient, magnesium. The typography chosen is strong and typed. It characterizes both the strength of the mineral magnesium and the strength of the product, which restores vitality and energy to consumers.
The Recognition
About the Silver A' Design Award
Kailani Magnesium Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Kailani Magnesium Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Kailani Magnesium Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Brand Identity and Packaging Design Services
We specialize in creating modern, minimal brand identities and packaging designs that connect with health-conscious consumers. With 20 years of experience and international design recognition, we transform your vision into compelling visual solutions that elevate your brand and drive market success.
Request QuoteInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
I wanted through this design to evoke the strength, rigor and tone of the product.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main objective was to work on a design that was both minimal and clean, inspired by nature and with a strong and rigorous typography.
What are your future plans for this award winning design?
I wish long life to this project
Grand Interview
Your innovative approach to minimalist design in Kailani Magnesium Packaging beautifully reflects the product's single-ingredient nature - could you elaborate on how this design philosophy evolved during your creative process?
The packaging needed to represent the natural and healthy composition of the client's product. So, from the very beginning of the creative process, I opted for a clean, minimalist design.
The wave element in Kailani Magnesium Packaging creates a powerful connection to the product's marine origins - what inspired this specific visual metaphor, and how did you balance it with the overall minimal aesthetic?
The product's marine origin is represented by a simple illustration of a wave, which blends well with the typography used. The three syllables Kailani are symbolized by a pictogram of three waves. From the first glance, the consumer can recognize the product's origin.
How did your research into contemporary wellness and health-conscious consumer behaviors influence the typography and visual elements chosen for Kailani Magnesium Packaging?
The target audience for this product is indeed focused on wellness. So I worked on a graphic design that was closer to the world of Healthy products. I chose a massive, imposing, and refined typography, and I associated it with the natural symbol of the wave.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kailani was created to offer you a 100% natural magnesium supplementation method that is easily absorbed through the skin. Transdermal application is the safest and most effective way to raise bodies magnesium level. Kailani takes pride in the quality and effectiveness of its products.
Presented in environmentally friendly packaging, the Kailani product range is suitable for the whole family and has been designed to promote health and well-being. - Dimensions & Packaging
- Magnesium oil and gel : 100 ml
Size of the labels : 3,5 x 8 cm
Magnesium flakes : 500g
Size of the labels : 7 x 11,5 cm - Tags
- Minimal, Health, Sport, Modern, Natural
- Production Technology
- Arome Agency has created waterproof and oilproof labels for a better and easier use of the product. Arome wanted usefull packagings that can be both used at home and in traveling. Arome needed small and resistant packagings that fits every style of use.
- Design Challenge
- The challenge for the creation of this packaging is that this product is new market. So we needed to work on a design that is in tune with our times, and our values : sobriety, efficiency...
But on another side, customers that are looking for that kind of product known what they wanted. So we needed to be right on the promise of the product and create a packaging who will meet all the customer's expectations. - Research
- The labels are composed of the identity of Kailani, created by us, and the name of the product.
We have combines the modernity, the sobriety and a reminder of the sea, where does this magnesium comme from, with the wave.
The new consumer trends is centered on the search of well being, staying healthy and used the most natural products you can.
The use of the wave on our label is also really important cause the sea is a symbol of well being and peace. It reminds the consumer that the product is natural and good for him and is body. - Inspiration
- Inspired by minimal packaging like health and sport's one. Arome Agency tried to create modern identity and packaging, attractive to young people who tried to live a healthy life.
- Project Duration
- The project started on november 2018 in Avignon. And it ended on april 2019 in Avignon too. it takes us 5 months to create the identity, the packagings and also a website shop for Kailani products.
- Operation Flow
- Arome has created a modern packaging that is really attractive and in the mood of our time. The packaging needs to be reassuring and understandable really easily cause it targets consummers that are looking for a healthy and athletic life.
The use of the products is very easy and quick. - Team Members
- Delphine Goyon
Catherine Alamy
Rémi Vicente
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