Pastry Gift Box Gift Box

The idea is the gate of a private house from the good old Republic of China era in Shanghai. The scene you see when entering a garden through the gate, which still remains in Shanghai, is the inspiration for this packaging design.

At that time, Shanghai was seeing an increase in tourists. Therefore, I aimed for a globalized package design for foreigners. I aimed for a modern package design while using Shanghai's traditional architectural style.

Unfortunately, the project is currently on hold.

Translating the essence of Shikumen architecture into the contemporary packaging concept for the Pastry Gift Box was a process rooted in cultural respect and creative adaptation. Shikumen, known for its elegant stone gates and intricate facades, embodies a unique blend of traditional Chinese and Western architectural influences, symbolizing the historical and cultural identity of Shanghai.To capture this essence, I carefully studied the distinct elements of Shikumen, such as the arched doorways, decorative motifs, and the balance of solidity and sophistication. These details were then reimagined and incorporated into the design through modern, minimalist line work and a refined color palette that maintains a sense of luxury and nostalgia. By integrating these architectural features, I aimed to create a visual narrative that invites consumers to experience the rich heritage of Shanghai while presenting it in a format that resonates with contemporary aesthetics.This fusion of tradition and modernity not only connects with local consumers who value cultural heritage but also appeals to international audiences who appreciate a touch of history presented in an innovative manner. Winning the Silver A' Design Award affirmed that this approach successfully bridged the past and present in a way that was both visually compelling and meaningful.

The inspiration for the celadon green color palette and golden phoenix tree leaf patterns came from a desire to capture the essence of old Shanghai and celebrate its rich cultural heritage. Celadon green is a color that has deep historical and cultural significance in China, often associated with traditional ceramics and artistry that convey elegance and timeless beauty. This shade not only evokes a sense of sophistication but also connects to the classic craftsmanship that has been a part of Shanghai’s identity for generations.The golden phoenix tree leaf patterns were inspired by the plane trees (phoenix trees) that famously line the streets of Shanghai. These trees are a symbol of the city and are often associated with memories of old Shanghai, where their golden leaves marked the changing seasons and brought natural beauty to the urban landscape. Including these leaf patterns in the design was a way to evoke nostalgia and pay homage to the enduring spirit of Shanghai, signifying growth, resilience, and prosperity.By combining these specific aesthetic choices, the design seeks to bridge the past with the present. The blend of celadon green and gold creates a visually captivating contrast that underscores the balance between tradition and modern luxury. These elements were chosen to resonate with local consumers who hold a deep connection to their cultural roots, while also appealing to an international audience that appreciates the story and artistry behind the design. This approach enabled the packaging to act not just as a container for pastries but as a keepsake that embodies the spirit and history of old Shanghai in a modern, refined form.

My research at Yu Garden was pivotal in shaping the development of the Pastry Gift Box, particularly when it came to striking a balance between authentic local elements and the expectations of international tourists. Yu Garden, with its intricate architecture, lush gardens, and vibrant history, provided an immersive experience into the heart of traditional Shanghai culture. This setting inspired me to create a design that not only reflects the rich heritage of the city but also connects with a wider audience through universal themes of beauty and elegance.The detailed observation of the garden's architectural motifs, such as the classic Shikumen-style gates and ornamental details, directly influenced the visual elements of the packaging. I incorporated these elements in a way that celebrates their historical significance while presenting them in a contemporary format. The challenge was to ensure that these local features were not lost in translation when introduced to international tourists. To achieve this, I simplified the complex architectural patterns into clean, modern lines and combined them with a fresh, celadon green palette that speaks to the elegance of old Shanghai but remains visually appealing and recognizable globally.International tourists often seek a piece of local culture that is both authentic and accessible. The packaging design, with its subtle yet striking golden phoenix tree leaf patterns and celadon background, acts as a visual bridge that invites them to explore the essence of Shanghai without overwhelming them with excessive cultural symbolism. The inclusion of these elements offers a taste of local tradition while maintaining a level of modern sophistication that resonates across different cultures.In essence, my research at Yu Garden informed a design approach that is deeply rooted in local heritage, yet adaptable enough to appeal to a global audience. The result is a gift box that serves as both a tribute to Shanghai’s historical elegance and an attractive keepsake for visitors who wish to take a piece of the city’s charm home with them.