Plants Trade Concept Book and Poster by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2019
Plants Trade Concept Book and Poster
Client: Plants Trade
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #78054The Design
About Plants Trade Concept Book and Poster
PLANTS TRADE is a series of an innovative and artistic form of botanical specimens, which was developed to build a better relationship between humans and nature rather than educational materials. The Plants Trade Concept Book was prepared to help you understand this creative product. The book, designed in exactly the same size as the product, features not only nature photos but unique graphics inspired by the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
The Recognition
About the Silver A' Design Award
Plants Trade Concept Book and Poster is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Plants Trade Concept Book and Poster is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Plants Trade Concept Book and Poster is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Visual Communication Design Services
We create compelling visual narratives that connect brands with their audiences. From concept books to brand identities, our Tokyo-based studio transforms ideas into memorable designs. Winner of international A' Design Award, we bring strategic thinking and artistic excellence to every project.
Discuss Your ProjectInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
I feel that all the experiences I’ve had until today serves a drop of inspiration for my design.
What has been your main focus in designing this work? Especially what did you want to achieve?
My goal for this work was to visualize the wisdom of plants.
What are your future plans for this award winning design?
The CONCEPT BOOK is on sale on the PLANTS TRADE website http://plants-trade.com and also will be on sale at the Tokyo Art Book Fair 2019.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
- Dimensions & Packaging
- The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
- Tags
- Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
- Production Technology
- The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
- Design Challenge
- The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
- Inspiration
- Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
- Project Duration
- The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
- Operation Flow
- The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
- Patents
- Copyrights belong to PLANTS TRADE, 2017
- Team Members
- Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me - Image Credits
- Image＃2:Photographer Takashi Hiramatsu, 2018.
Image＃3:Photographer Takashi Hiramatsu, 2018.
Image＃4:Photographer Takashi Hiramatsu, 2018.
Image＃5:Photographer Takashi Hiramatsu, 2018.
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