Cervinago Rosso Packaging Design

Cervinago Rosso Packaging Design
by Luigi Mazzei

• Awarded April 15, 2019
• CLIENT: Azienda Agricola Cerchiara
• 7.326

In the early 1940s, a cinematographic current called "noir" took hold. The main protagonist turned out to be a dark lady, seductive and elegant, wearing dark clothes. The identity represented with the label design is inspired by Billy Wilder’s film "Double Indemnity". Label’s background and typeface lettering of Cervinago recalls the hidden content of the bottle and the dark lady's lipstick. Geographical production area prevails in the other typefaces. Infographics on the back label highlight the main features of the bottle.