Moutai Group's - Taiyuan ZHI Yuanyi Packing Design by Li Zuo is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Packing Design
by Li Zuo
Client: Wendao WD Creativity
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Packing Design
Taiyuan ZHI Yuanyi is a liquor bottle packaging design created for the Moutai Group. The design departs from the established Moutai style and keeps only the familiar bottle shape, which is enlarged and made taller. Water is the central theme, since liquor is described as a water that carries emotion. The surface shows a seawater and cliff pattern drawn from ancient official robes, together with traditional auspicious motifs. Waves, standing stones and clouds suggest happiness and long life. The decoration is baked onto the glass bottle.
The Recognition
About the Silver A' Design Award
Moutai Group's - Taiyuan ZHI Yuanyi Packing Design is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Moutai Group's - Taiyuan ZHI Yuanyi Packing Design is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Moutai Group's - Taiyuan ZHI Yuanyi Packing Design is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Brand and Packaging Design Services
We specialize in innovative packaging design and comprehensive brand solutions for leading enterprises. Our award-winning team transforms brand visions into compelling visual identities that resonate with audiences. From packaging concepts to complete brand systems, we deliver creative excellence that drives market success.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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