Yan Natural Juice Bottle Packaging by Backbone Branding is a highly esteemed winner of the very prestigious 2020 Platinum A' Design Award in Packaging Design Competition Category.
PlatinumPackaging· 2020
Yan Natural Juice Bottle Packaging
Client: Backbone Branding
Platinum A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #86906The Design
About Yan Natural Juice Bottle Packaging
The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.
The Recognition
About the Platinum A' Design Award
Yan Natural Juice Bottle Packaging is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Yan Natural Juice Bottle Packaging exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Yan Natural Juice Bottle Packaging is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Where to Get It
Strategic Packaging and Brand Design Services
We transform brands through innovative packaging and identity design. Our award-winning team combines strategic thinking with creative excellence to deliver solutions that connect with consumers and drive business growth. From concept to shelf, we craft distinctive brand experiences.
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Design Interview
What is the main principle, idea and inspiration behind your design?
If we want to sum it up in one sentence, we’d say less design and more Nature. We are strongly inspired by Nature. We are always fascinated by how every little detail in Nature has a purpose, harmony and functionality, each little element is there for a reason, has its place and serves a purpose.
Our principle in design is to study Nature, learn from it and we want our works to be complementary to Nature instead of going against it.
What has been your main focus in designing this work? Especially what did you want to achieve?
This design is based on biomimicry. We have studied the shape of an apple, especifically a bitten one, how they can become complementary to one another when put side by side. We have then transported this Natural shape into the glass bottle, structuring them in order to stay true to the form of the fruit.
What are your future plans for this award winning design?
This award winning design has a very strong popularity on the market and it is sold all around the world. People are always captivated by the shape of the bottle which always grabs attention and stands out of the lot.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
- Dimensions & Packaging
- Width 70mm x Depth 85mm x Height 265 mm
- Tags
- natural juice, packaging design, biomimicry, organic,
- Production Technology
- A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
- Design Challenge
- Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.
The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand. - Research
- Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
- Inspiration
- The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
- Project Duration
- January to May 2017 in Yerevan Armenia
- Operation Flow
- We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
- Team Members
- Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan - Image Credits
- All photo credits to Backbone Branding
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