Bakers Dozen Egg Carton 13 Pack Egg Carton by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2020
Bakers Dozen Egg Carton 13 Pack Egg Carton
Client: Baker's Dozen Egg Cartons, LLC
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #87428The Design
About Bakers Dozen Egg Carton 13 Pack Egg Carton
The Baker's Dozen Egg Carton is a reusable molded pulp carton that holds 13 eggs. The eggs are arranged in two rows of four with a row of five between them. The carton is made of 100 percent recycled paper, using the traditional molded paper fiber method. Large packing machines handle even numbers of eggs, so the 13-egg carton is intended for small producers who pack eggs by hand at farm stands and farmers markets. A debossed logo keeps the surface smooth, so farmers can add their own labels.
The Recognition
About the Silver A' Design Award
Bakers Dozen Egg Carton 13 Pack Egg Carton is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Bakers Dozen Egg Carton 13 Pack Egg Carton is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Bakers Dozen Egg Carton 13 Pack Egg Carton is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
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Design Interview
What is the main principle, idea and inspiration behind your design?
Sometimes making one small change to an existing design seems to change everything.
Adding just one more egg to a regular carton of 12 is stupid, of course. Who really needs that one extra egg? Honestly, it’s an unnecessary caprice, so far as "consumer demand" is concerned.
But, as an idea, it was something that I just wanted to see. How should the eggs be arranged? What would it look like?
What has been your main focus in designing this work? Especially what did you want to achieve?
Initially, I was focused on the idea that a hexagonal arrangement might be more efficient. I even claimed, at one point that I was fitting more eggs into a smaller area.
This turned out to all wrong for a variety of reasons. It was a meaningless calculation, for one thing, offering no practical benefit to a world of rectangular boxes, trucks and supermarket display cases.
When faced with the prospect, that this carton was actually going to be manufacture, my focus had to abruptly shift for capricious to practical problem-solving.
Exactly how big should the inner egg compartment to gently hold each egg in place? Not too tight, but not so loose that they rattle around inside. Ultimately, we wound up making our egg carton larger than a regular dozer pack, in order to accommodate a wider range of different egg sizes. (Since making Baker’s Dozen™ Egg Cartons in different sizes for different sized eggs, was certainly not in our launch budget!)
How long did it take you to design this particular concept?
From my first sketches (in 2012) to production of our (now award-winning) Baker’s Dozen™ Egg Carton, it took about seven years. Of course, as an ongoing project, it’s easy to imagine that I might still need to make further design changes or improvements.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
- Dimensions & Packaging
- Width 210 mm x 152 mm x 72 mm (closed)
- Tags
- egg carton, baker's dozen, package design, structural design
- Production Technology
- Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
- Design Challenge
- Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
- Research
- Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.
This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.) - Inspiration
- Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
- Project Duration
- The project has taken about 8 years, in all, to complete.
- Operation Flow
- In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.
Naturally, I wanted to grant their wish. But how?
Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.
Together we formed Baker's Dozen Egg Cartons, LLC - Patents
- Baker's Dozen Egg Cartons, LLC. (trademarks pending)
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