Subsidy Programme Series for Macao Visual Identity by Chou In Leong is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2020
Subsidy Programme Series for Macao Visual Identity
Client: The Cultural Affairs Bureau
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #87514The Design
About Subsidy Programme Series for Macao Visual Identity
Subsidy Programme Series for Macao is a visual identity created for a public subsidy programme that supports music and fashion creation. The identity is based on the idea shared by both fields, which is creative innovation. Simple pencils are combined with music wires and rulers to build clear images that are easy to read. The objects are arranged on drawing paper and then photographed, so the original materials appear directly in the final visuals. The series invites the public to take part in the annual programme.
The Recognition
About the Silver A' Design Award
Subsidy Programme Series for Macao Visual Identity is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Subsidy Programme Series for Macao Visual Identity is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Subsidy Programme Series for Macao Visual Identity is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Cultural Visual Identity Design Services
We specialize in visual identity design for cultural and creative organizations. Our unique approach combines artistic thinking with photography-based techniques to create memorable brand identities. With extensive experience serving cultural institutions, we bring award-winning creativity to every project.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I use simple pencils with the main elements
combined in relatively visuals, try to express the purity of the creation. - Production Technology
- pencils, music wires, rulers
- Research
- Outside of design, the hardest part of the creative process is photography, because I want the original image to go straight out, so when I arrange it on the drawing paper, then shoot it again.
How to take high-quality photos without budget is a challenge, and then I have a lot of pencils that can be used for a long time. - Inspiration
- The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including fashion and music. Invites participants to participate
- Project Duration
- This is a subsidy program held every year. This is the relevant poster for 2015-2016.
- Operation Flow
- i try to do some easy reading visuals.
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